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Instagram Chat Bot
Instagram chat bot features and benefits
What is the Instagram Chat Bot and how does it work? We’ll explain that to you in this Instagram tutorial. All Instagram Chat Bot 2021 benefits, features and facilitations, you can find out here.
What's the deal with Instagram chat bots?
Instagram chatbots have recently been enabled for accounts with more than 10,000 followers and are expected to run in three test phases so that all business account users can use the chatbots starting in August. This leads to a whole new way for companies to engage with users.
The advantages of the bot
Instagram users love the direct contact with companies via Instagram. This way, they can easily ask the company their individual questions via private message to get quick customer service. However, this is not only beneficial for users, but also for the companies, because the image and customer loyalty is strengthened. However, the larger a corporate account is, the more tedious and time-consuming it becomes to respond to messages. If at all, only the very large companies have an entire department for this. A huge remedy for exactly this problem is now the Chat Bot. The chat bot can answer frequently asked questions automatically and only if there is no default answer, a person is notified to take over the chat. In this way, companies can help many more customers much faster. Shorter processing times lead to satisfied customers.
The mode of operation
With a chat bot you can choose individually how a conversation should be started. If one has never had a chat with the profile, users will see a selection navigation to start with. When customers write questions, the chat bot responds to keywords and thanks to artificial intelligence, it selects the appropriate answer. Another great use for the chat bot is thanking people for links. When you get linked by a user in your Instagram story, you get a notification. Since the story is only online for 24 hours, it only makes sense to react to it during this period. In the future, the chat bot can take over this and additionally steer the conversation in another direction.
Why you should integrate the Instagram chat bot
However, the chat bot can be used not only in the private messages, but also in the comments. It is possible for the chat bot to reply to comments with certain keywords on its own or to reply to all comments. You can set up this function only for a targeted amount or for all contributions. The chat bot will change Instagram marketing and create many new opportunities. We have learned time and time again from the past that the companies that are particularly quick to adapt to and take advantage of new features grow the most. For this reason, our tip to you is to stay tuned to this new development and incorporate it into your marketing strategy to reach your goals faster.
For a holistic social media strategy contact eBakery experts
But the chat bot is just one approach to improve your performance on Instagram. However, without a holistic Instagram strategy, it will be hard to grow exponentially in 2021. That’s why we are happy to support you as a social media agency.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
