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Create Instagram Business Account
What are the benefits of having an Instagram business profile?
How can you create an Instagram business account and what are the benefits of this Instagram business profile for you and your business? We will address this question in the Instagram tutorial.
Create Instagram Business Account - All You Can Do With It
In this article, we’ll explain to you what an Instagram business account can do.
If you run a visual products business and don’t have a business account yet, you’re missing out. A business account gives you access to various features, such as statistics of your posts and stories, the ability to advertise or have a contact button on your profile.We’ll go through everything step by step and show you the benefits.
How to create an Instagram business account
If you already have an account, you don’t have to create a whole new account, you can convert it into a business account. To do this, open the app, click on the menu, Settings, Account and at the bottom you will see Change account type. If you want to try a business account first, you can always switch back to another account type.
Now you can connect your Facebook page to your business account and complete your contact information. If you don’t have a Facebook page yet, you should create one to take advantage of even more opportunities.
Why you should create an Instagram business account
We’ll keep it short: If you haven’t had an Instagram business account created yet, what are you waiting for? If you came to eBakery’s site, we assume that you are not one of those who just want to post pictures for friends and family. If you want to advance your hobby or business, there is no way around a business account: you will get more than just useful statistics and features and get the chance for the ideal positioning. If you dream of a career as an influencer, switching to an Instagram business account should be your first action. Because the Instagram Business account is free, it has nothing but advantages. The only thing you have to invest in is advertising.
The advantages of a business profile
The first advantage is that from now on you will have a contact button in your profile. Potential customers now don’t have to click through your website via a link, but can reach you directly via the contact button. Here users can choose to email you, call you, message you, or find your location. You are free to specify the contact options you want. You can specify all of them, but you don’t have to. The second advantage is that you can analyze your profile from now on. Through Insights, you can see which images have received the most likes, interactions, reach, impressions, and comments, and which images have been saved the most. This way you can see what interested your followers the most to create more similar posts.
Place advertising, yes or no?
Although on Instagram you can get a very good natural reach, you’ll be surprised at the huge results you can achieve with a small investment. If you want to create a professional Instagram account, you need to know that promoting your account will only be crowned with success if you have the target audience and campaign goal clearly in mind and take the necessary steps for it. All in all, an Instagram business account is the easiest way to move your business forward and position yourself as an expert. It has never been easier to approach and win customers. The question of whether it’s worthwhile to advertise on Instagram can be answered with a very clear “yes”.
Promote individual posts
Once you’ve set up your Instagram business account, you’ll see that you can promote individual posts and also make them visible to a mass of non-followers. You can set target audience and budget with just a few clicks, as well as determine the duration and many other things.
Create Instagram Business Account - The Insights
Insights also help you figure out the best time to post, and which stories or images led to a follower increase or more clicks to your website. Audience insights tell you important information about the location, age and gender of your audience. You can also use this information to create more targeted content. With the help of your insights, you will better understand your customers and use this knowledge to increase your reach. Another way to improve your reach is to run ads. With your Facebook page, you can also advertise on Instagram via Facebook Manager. With Facebook and Instagram working together, your target audience can be narrowed down much further, as Facebook has collected additional info from Instagram users and makes it available to you. Through test campaigns, you can see which ads are best received and how you should proceed in the future. Your target audience gets to see this ad and is directed to your online store or landing page by clicking on it. Depending on your settings. Facebook advertising is a huge topic in its own right, as it offers so many powerful opportunities. As a business owner, you should definitely take a closer look at this topic or even hire professionals to avoid wasting your money on bad advertising campaigns.
Manage an Instagram business account and win the game
One of the main reasons for an Insta Business Account is the gigantic ROI (return on investment) of over 40%. With over 800 million users worldwide and a high level of control, Instagram is the platform for business. The analytics provided make it super easy to manage your Instagram business account, which you can and should take advantage of: just look at the posts. that perform best according to Analytics and focus on similar content. This way you can quickly select and systematically improve your performance. You have the potential to go from hobby poster to influencer.
Here's how you can now pre-schedule your Instagram posts for free
Another benefit of having a business account is that you can pre-schedule your posts. To keep your feed consistent and follow a schedule, it’s important to plan your posts. That way, you don’t have to rethink every day which photo would fit, what to write about it, and which hashtags to use. If you finish all the posts about once a week, work hard on the hashtags and the arrangement of the images, you’ll never fall behind and you’ll always stay on a high level. This planning is offered by third-party providers or the Facebook Creator Studio. To use these tools, a business account is mandatory.
Manage an Instagram business account and win the game
One of the main reasons for an Insta Business Account is the gigantic ROI (return on investment) of over 40%. With over 800 million users worldwide and a high level of control, Instagram is the platform for business. The analytics provided make it super easy to manage your Instagram business account, which you can and should take advantage of: just look at the posts. that perform best according to Analytics and focus on similar content. This way you can quickly select and systematically improve your performance. You have the potential to go from hobby poster to influencer.
Create Instagram business account and use store feature
Not to forget, of course, the shopping function that is available through a business account. With this feature you can add product markers to your images that will redirect to the product in your catalog. However, a prerequisite for this is again a Facebook page on which you create your product catalog. So if you want to be active on Instagram as a business, you should definitely take advantage of the business account.
Sell physical products with your Instagram business account
The shoppable feed allows you to sell your physical products and link them to images. With one click, the customer is directed to the store. An internal checkout is being planned on Instagram and will greatly facilitate commerce on the platform in the future. The commercial opportunities on Instagram are constantly expanding and the business is flourishing from year to year. However, when you switched to a business account, malicious tongues wanted to have noticed that their reach on Instagram had deteriorated: Since Instagram’s algorithm rewards traffic and interactions, you have to pay attention to this when managing an Instagram business account: That the new audience needs to be targeted differently than the old one, and that the many attractive benefits more than make up for the temporary losses, whether real or imagined.
Is it worth it to manage an Instagram business account? Is he the solution for me?
It doesn’t matter if you’re running a hobby or a serious business: Basically, there are no disadvantages to having an Instagram business account. In this day and age, there is simply no more practical way to educate your audience about your products and services. The best feature of the professional account, remains the tools for analytics: you can exploit this data for yourself and build yourself a great platform with mathematical precision. If you have any further questions, we at eBakery are at your disposal. Just get in touch for a no-obligation chat, we’ll answer any questions you have about your growth on social media and we’re already looking forward to meeting you.
If you have any questions about the Instagram please contact us
If you want to take full advantage of your Instagram business account with the help of Instagram Ads, the Instagram Shop and other Instagram Pro features, but don’t quite know how yet, feel free to contact the social media experts at eBakery. Feel free to make an appointment directly.
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