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Optimize LinkedIn profile
6 tips on how to boost your LinkedIn profile
Here’s how to optimize your LinkedIn profile. We’ll give you 6 tips on how to boost your LinkedIn profile. So what to look out for in LinkedIn optimization, you will learn in this LinkedIn tutorial.
Optimize LinkedIn profile - Individual URL and professional profile picture
You can easily choose your own profile URL on LinkedIn. Use this option to be found more easily. Choose a URL that is related to your primary website. This will make your profile look more professional.
Tip2: A professional profile photo. For your profile picture, choose a good quality photo that shows you the way you want visitors to see you. Since the profile picture is shown relatively small in the preview, you should take a photo that shows your face as close as possible. This creates a recognition value and you will be recognized more easily in the “Also viewed” section, for example.
The profile slogan and the infobox
Directly under your name on LinkedIn is the profile slogan. If you omit the tagline, LinkedIn simply uses the position of your current work experience in the “Search” section. When choosing your slogan, make sure that your strengths and focus are brought to the point. Use a creative slogan to stand out from the crowd of job descriptions and create a high recognition value. In your LinkedIn infobox you should introduce yourself in a short text. This is not a resume, but an opportunity to present yourself to visitors. Concentrate on answering the three questions as briefly as possible: Who am I? What do I do? And how do you reach me? Write in the first-person perspective here. Most people usually don’t bother to read through long texts. Short texts, on the other hand, increase the chance of being read in their entirety.
Optimize LinkedIn profile - CTA and recommendations
Uses the Info section to include a call-to-action. This way, you can address your target audience directly and prompt them to take action. For example, you can ask them to contact you with further questions or direct them to your landing page.
Tip 6: LinkedIn recommendations. Recommendations show other users on LinkedIn not only that you are active in the network, but also that you have a professional network. Also write recommendations for other users if you have the opportunity to do so. This allows users, companies or recruiters to see your relationships with past or current contacts and that you are doing a good job.
For social media questions - ask eBakery
Now you should have created the perfect LinkedIn profile. If you have any questions, feel free to contact the experts at eBakery. We are happy to assist you as a social media agency.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
