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SEA is the abbreviation for Search Engine Advertising. In German, the term SEA stands for search engine advertising and thus means the placement of paid text ads in the search results of search engines.
In this video, we’ll take a look at what the abbreviation SEA stands for and how it differs from SEM:
Targeting based on specific keywords
The placed ads are defined on keywords beforehand. When a user searches for something specific in a search engine, such as Google, the appropriate ad is displayed for the keyword. For this reason, SEA is often referred to as “search ads” or “keyword advertising”.
The largest number of Search Ads are text ads. These are displayed above normal search results and are marked as ads, which is not always noticed by all users. Due to the fact that these ads appear high up in the search results, they are often clicked by users and thus serve their purpose. On Google, a maximum of four ads are displayed above the organic search on the first page. This is similar for other search engines.
Distinction between SEA and SEM
In the German-speaking world, search engine advertising (SEA) is still often equated with search engine marketing (SEM), but this is not correct, because search engine advertising is only a subarea of search engine marketing. This is namely composed of search engine advertising SEA and search engine optimization SEO.
Now that you know what SEA means, let’s finish by looking at why search engine advertising should be done. In today’s world, the Internet is the first place to find products or services. To ensure that users find exactly what they are looking for, search engines are mainly used for the search. Google is the most frequently used search engine. With the help of search engine advertising, businesses can place themselves well within search results to draw attention to themselves and ensure that they are found. In this way, customers can be reached who are looking for exactly what the company has to offer.
eBakery supports in search engine marketing
SEA stands for search engine advertising and is a part of search engine marketing SEM. We can help with this, for example, in terms of Google Ads support. If you have any questions or specific problems, please feel free to contact us and make a personal appointment with our experts.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
