Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
eMail Marketing with Mailchimp
Newsletter tool under test
eMail marketing with Mailchimp – Who operates eMail marketing, which will have heard also already from Mailchimp. Mailchimp is a cloud-based service for newsletter management. With this tool, newsletters can be created, sent, managed and countless configurations can be made. In this video, we take a closer look at the tool from the US company and explain the advantages and disadvantages of the program.
eMail Marketing with Mailchimp - A practical tool
In this article we will introduce you to the email marketing tool Mailchimp and take a closer look at its advantages and disadvantages: Mailchimp is an American email marketing tool that can be used for newsletter management. With the help of the tool you can create, send and manage newsletters. The cloud-based service does not have to be installed on a computer, but can be used via a web interface of an external server.
What can Mailchimp do?
Through Mailchimp, you can provide up to 2,000 contacts with a total of 10,000 emails per month for free. However, this so-called “Forever Free Rate” has a disadvantage: similar to other email marketing tools, an advertising banner is displayed in the footer of the mails. This tariff is therefore not necessarily recommended for companies. So if you want to avoid advertising, you should choose a subscription or prepaid plan with Mailchimp.
eMail Marketing with Mailchimp - The rate selection
Through Mailchimp, you can provide up to 2,000 contacts with a total of 10,000 emails per month for free. However, this so-called “Forever Free Rate” has a disadvantage: similar to other email marketing tools, an advertising banner is displayed in the footer of the mails. This tariff is therefore not necessarily recommended for companies. So if you want to avoid advertising, you should choose a subscription or prepaid plan with Mailchimp. In addition to the Free plan, Mailchimp offers three other plans:
– Essentials from $11 per month for 500 contacts
– Standard from $17 per month for 500 contacts
– And Premium from $299 for 10,000 contacts
The advantages of Mailchimp
Let’s take a closer look at the advantages and disadvantages of the tool.
Let’s start with the benefits:
1. mailchimp’s newsletter editor offers a wide range of building block elements
2. the free plan is quite extensive, even if you can’t use the automation features yet.
3. design selection of templates is also quite extensive. By the way, these also work in the mobile view.
The disadvantages of Mailchimp
Now let’s move on to the disadvantages of Mailchimp:
1. even though the Free rate is quite generous, the prices for the other offers are comparatively expensive.
2. Mailchimp does not offer German support and or a German user interface.
3. and the last point: data protection: since Mailchimp hosts its data on US servers, some EU rules on data protection do not apply.
eMail Marketing with Mailchimp - The Conclusion
Our conclusion is: Mailchimp is quite easy to use for the multitude of features it offers. Especially the templates and the editor of the tool are interesting for the creative newsletter design and even if there is currently no German user interface, all standard emails and forms can be changed to German. Do you have any questions about this topic? If you still lack the right online marketing strategy, we at eBakery are happy to help you with our online marketing consulting. Please feel free to make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
