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Instagram search
How to be found on Instagram
How you can influence the Instagram search or the search engine behind Instagram in your favor, we explain in this Instagram tutorial. We explain which criteria are taken into account and what you should now change as a result.
Top of Instagram search with eBakery
On Instagram, it’s far from enough to just post out into the blue and hope for the best. To get real reach, you have to be active every day, but that alone is not enough to prevail. We at eBakery are going to give you some tips and tricks in this post to help you make your mark on Instagram. In doing so, we will help you avoid the most common mistakes and learn the tricks of the great influencers. Admittedly: It’s hard to get started, and for some people Instagram might be new territory. But it only takes a few measures and a little know-how to get started. With a little luck you will be shown at the top of the search and you can get the most for your account
Instagram search - These factors play a role
Many users on Instagram repeatedly report that they simply can’t be found. Therefore, for long-term success, it is important to understand how Instagram search works. The Head of Instagram has now shared this information publicly and we pass it on to you in summary. When you type a word into Instagram search, Instagram looks to see if there are usernames for that term, hashtags in the captions of posts, or keywords and hashtags in account bios. The ranking in the search is additionally influenced by the activities of the searcher. This means that accounts or hashtags that the searching user has interacted with in the past are displayed further up.
Instagram search is dependent on Signals
In addition, signals are also included in the search, such as popularity. This is determined by the following factors, such as the number and frequency of views, whether it is verified and whether the posts are frequently liked and shared. We will show you in 3 points how you can use this information to be ranked higher and thus be found more easily.
1.profile and username: Make sure that relevant terms are already used in your username. For example, if you do fitness, include the term fitness in your username.
Nomen est Omen: Or why you should choose the name of your account carefully
If you really want to make something out of your account, you should really make sure that your nickname is helpful and says something about you. Of course, you can simply choose your real name, but a pseudonym that includes your activity can work wonders for your business: If your name is Tim and you are a sushi chef, you can call yourself SushiTim and associate yourself with your activity. This has the advantage that everyone interested sees what you and your business stand for and what you do. You can put your real name in the description and add your job: “Tim Müller | Koch” would be ideal, for example. Accounts that follow this maxim are found very quickly in Insta searches because the desired target audience wants clarity and prefers clear keywords.
These are the points you should pay attention to in order to be found.
2. keywords and location in the bio: use the keywords that other users or potential followers will search for in your bio. Also indicate your location. After all, as we now know, Instagram also searches for the keywords in the bio. 3.Caption. Now this is where it gets interesting, as Instagram had never shared this information before. Keywords are also searched for in the caption of a post. Hashtags are also taken into account. The hashtags and keywords used here are also used by the algorithm to find out what an account is about. The Head of Instagram also reveals that comments are not taken into account. This means that if you post hashtags as a comment rather than in the caption, Instagram will not take this information into account. So try to include relevant keywords in the caption and use the hashtags directly in the caption and not afterwards as a comment.
Your story in the description
After you’ve picked a good nickname, let’s decorate your bio a bit. You should set some bullet points that tell your story to anyone interested. If the bio includes your job next to your real name, anyone searching for a sushi chef in Tim’s case will quickly come to his account. You should provide here, three or four bullet points to position yourself as the expert in the area of your choice. No one who sees your profile should have any unanswered questions, it must be unambiguous in any case who you are and what you stand for. Furthermore, you should put emojis in your bio if possible because they usually drive more traffic to your profile.
If Instagram search is not fast enough for you
If the normal methods of getting found are too slow for you, you can easily use another method to get noticed. By interacting with accounts relevant to your target audience and being as lively as possible, you can create enough “buzz” around you and generate a lot of traffic. The more you interact, the more likely you are to get likes, comments, and followers. You can also send private messages to relevant individuals and build relationships with others. A few likes here and a few comments there can work wonders for you. From there, become a vibrant member of the Instagram community and use social media for its original purpose: to socialize.
How hashtags make you more visible in Instagram search
Because hashtags are used to classify your post. Because a lot can go wrong when it comes to choosing the right hashtags, you should pick out exactly the ones that match the tonality of your target audience. For example, it’s no use to frantically use English hashtags if your target audience belongs to the older generation. Geographic hashtags, for example, always work great and suit almost any occasion. You should never rely on hashtags that are used too frequently, because then even the best post will get lost in the sheer volume of competition. Specific hashtags do better than you think. It’s more purposeful to focus on a specific niche and serve it as best you can. If you try to appeal to everyone, you will appeal to no one. To get the best of both worlds, you should mix specific hashtags with general ones to guarantee the best reach this way.
The common thread: How to give your professional profile
An essential factor to increase your visibility on Instagram is to give your profile a clear theme and a narrow frame. If you lose the thread, you not only confuse the target group you are interested in, but also make yourself unattractive for searches on Instagram. If your site is mainly about car engines, you shouldn’t post yoga tips or prank videos. Your photo choices may vary, but you should always try to support the theme of your page. A humorous post, in the case of Tim the sushi chef, should focus on the preparation of raw fish, not politics or the weather.
Publishing times and how they affect Insta search
To emphasize your seriousness and the quality of your content, you should refrain from using flashy filters and not lay it on too thick. Moreover, it is of utmost importance to choose the right time for your posts. 3pm and 7pm are best for posts because the main target audience is done with work or homework at this time and only then really feels like browsing.
Get found on Instagram search or buy followers?
The internet offers a variety of ways to make your voice heard and be found even more easily on Instagram. Profiles with more likes, are displayed more often and the algorithm is friendly to those who have many followers. Although the community is heatedly debating how useful buying followers is, it only brings benefits for pure visibility as well as being found. However, this measure can also quickly backfire because it becomes conspicuous when only a few interact with your posts and otherwise it’s just dead air.
Exploit challenges for yourself
Those who struggle with being found should take advantage of the Weekedendchallenge launched by Instagram itself, which takes place once a week under a different motto and idea. Actions that take place under the Weekend Challenge are the surest way to get into the “suggested user” list with many users. Also, it has the advantage that you will be featured and a lot of other users might “stray” to your profile. Participating in challenges generates traffic in any case and always offers more advantages than disadvantages.
Shadow bans are penalized twice here
By the way, accounts that violate the Community Guidelines are hard to find. This means that if an account posts incorrect information on a certain political topic, for example, then Instagram will no longer recommend it. You can then only find this account by searching specifically for the username. So make sure you don’t post content that is banned or tolerated by Instagram but not recommended. For more information on this topic, check out our Instagram Shadowban blog. We hope we could help you with this article so that you can be found better by other users on Instagram in the future. However, if you still lack the right strategy or the know-how how to make videos and integrate them well into Instagram, feel free to contact the experts at eBakery. We will always help you as a social media agency.
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