LinkedIn posts

5 Tips for Posts on LinkedIn for Business

What kind of LinkedIn posts you should post as a company, we will show you in this LinkedIn tutorial. 5 tips for posts that will be well received, that your subscribers will want to see and that will increase your reach – you can find them in the following video.

LinkedIn posts - This is what you should pay attention to as a company

On LinkedIn, it’s important to post your own content, because that’s the only way to get visibility and reach with your company page. That’s why we’ve summarized the types of content that work particularly well for you in these 5 tips.

LinkedIn posts - The right time to post

To get the maximum visibility and reach, you should post something about three times a week. The time for these posts should be when many members of the platform are online. However, the exact time for a post cannot be determined precisely, as these numbers fluctuate again and again. However, experience shows that during the day, posts from companies are much less visible. During the day, your own visibility can be better improved via sponsored posts. Enterprise content is best played out in the evenings and at night, as the total amount of content published decreases during these times. Another good time for businesses to post is early in the morning. Try these time periods to get the best range.

Why you should post visual content

Visual content often works better for business pages than plain text. Uses images, polls and videos to get more visibility on the platform. Behind the Scenes is another format that usually works well on LinkedIn. This way you can show, for example, how individual employees work and what it looks like behind the scenes of your company.

LinkedIn Posts - Behind the Scenes

Posts about your company: Current posts in which you share news about your company or provide valuable information for your customers and business partners usually bring a lot of reach. Of course, only if you provide added value so that users are encouraged to interact. Moreover, free expertise is not only gratefully accepted, but also further published
Viral topics: This does not refer to business topics that are directly related to your company. Viral topics are topics that are currently relevant to society. These types of posts get a lot of attention as users start discussions under the posts. However, you should only choose topics that fit your company philosophy. Because when you take a stand on social and political issues, there are always positive but also negative reactions.

Social media strategy with eBakery

But a LinkedIn company page is just one channel. If you still lack a holistic social media strategy, we at eBakery are happy to help you as a social media agency. Make an appointment directly.

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