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How to sell more products with Funnels
Do you want to sell your products successfully online? Then you should watch this video! What are marketing or sales funnels? Practical examples will be given on how to sell more products with Funnels. A
marketing funnel can make the difference between success and failure, because it describes actions that help users to make a conversion – and ultimately a purchase.
What are marketing funnels?
Funnels are a way to illustrate marketing processes. A marketing funnel is primarily about expanding your presence on the internet. Examples include blog articles, self-tests, videos, book funnels, or webinar funnels. Reach is generated through content and the resulting interactions. A marketing funnel thus illustrates the path of a potential prospect to a customer. This is about all the steps that are taken along the way and the conversion. In most cases, it makes sense to build a funnel to achieve success with paid advertising.
Webinar Tunnel
Webinar funnels, for example, are particularly advantageous for high-priced products that require explanation. Imagine you place an ad on Facebook and you want to sell a very expensive product. It is quite unlikely that a user will click on it and decide to buy directly. This is because customers often need more time to think about expensive products. So you could offer a free webinar on the topic and share informative content. Tell why exactly this product can make everyday life easier and why it is so innovative. You can also tell something about your company and show how important your customers are to you. In the end, all this makes it easier to actually decide in favor of the product. At the end, you can once again refer to your online store or offer a free consultation. The customer will feel safe and well advised. And so it is possible in e-commerce to sell even very expensive products to new prospects with paid advertising.
Book tunnel
Sometimes it can happen that you offer great products, yet your ads don’t get through on Facebook. This is mainly due to the company’s strict guidelines. Here it would make sense to possibly set up a book tunnel. That means you first create a book on the topic. You clearly explain what the issue is and clarify any open questions. Especially in the supplements area this method can help you. This is because there are often additional guidelines to follow with dietary supplements. You can then offer the book for free against shipping costs. This way, you already collect first contacts and can present the product in the next step with the help of e-mail marketing. While the book is primarily offered for free, in the end, revenue is generated from the offers that come in.
Video series
Funnels therefore help to eliminate certain uncertainties and increase the likelihood of a purchase. You can also achieve a lot with a video series. For example, to get prospects interested in online training. Online training is all about confidence. Customers should feel confident that the person conducting the training is competent and friendly. You have a safe feeling especially if you have the feeling that you already know the respective person. You can achieve this feeling of security with different videos. Here you can set various parameters to control how the videos are displayed. For example, if a prospect has watched video 1, only then will they be shown ads for the subsequent videos. With this method, an increase in information and trust can be achieved.
Basis for your success
Marketing funnels are unfortunately still a rather unknown topic these days. While many online retailers know what is involved in general, expert knowledge is lacking for the correct implementation. Good marketing is the basis for your success. It is always important to think in advance which customers and which target group you want to address and with which strategy you will reach your goal. Book funnels are suitable mainly for supplements, while webinar funnels help you sell high-value and expensive products. If you want to look into the subject more intensively, it is always a good idea to consult an expert. He can give you professional tips to achieve maximum success.
Selling successfully with marketing funnels
Want to learn more about this topic? We would be happy to provide you with more information and additional tips so that you too can become successful with the right marketing funnel.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
