New Facebook messaging features

New features for businesses in Facebook Messenger

In this Facebook tutorial we will discuss two new Facebook messaging features. On the one hand, the general communication for your company in Facebook, Instagram and WhatsApp will become easier, and on the other hand, a new click-to-chat button will be added. See more in the video.

New Facebook messaging features - business communication made easy

Facebook has a new option to better reach customers. Previously, it was possible to lead potential customers to a chat with a company through an ad. This involved selecting a messaging channel, which customers were then directed to by clicking into a chat. In the chat, users could get information about the product or buy it directly. Facebook’s new Ad option now simplifies this process. Now you don’t have to choose a messaging channel yourself; Facebook automatically detects whether a customer prefers to chat on Instagram, WhatsApp, or Facebook Messenger.

What is the big advantage?

Many companies do not have the capacity to respond to all the messages in the chat, which is why such a campaign is rarely used. However, for companies that have successfully used this service in the past, the new option will bring a big advantage, because on a familiar chat platform, the conversation is more likely to be positive.

New Facebook Messaging Features - The Click-to-Chat Button

Another Facebook Messenger feature affects Instagram business profiles. Namely, it will soon be possible to integrate a Click-to-Chat-WhatsApp button in the profile on Instagram. This allows users to write directly to the company via WhatsApp with just one click. The button should appear on the profile next to the message button. With this update, Facebook wants to give smaller companies in particular the chance to better maintain their customer contacts. Because Instagram is the platform through which customers find a company and look at it, and WhatsApp is the better platform to get into close contact and strengthen customer loyalty.

New Facebook Messaging Features - The Click-to-Chat Button

However, if you are interested in optimizing your social media channels or if you are completely lacking the strategy, we will be happy to help you as a Facebook Ads and social media agency.

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