Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
WhatsApp Business
How to use the Messenger app for your business
In this WhatsApp business tutorial, we’ll show you how to use the messenger app for your business. We also explain the pros and cons of the app and why WhatsApp Business is especially suitable for small businesses.
WhatsApp Business for small business
In this blog article, we’ll show you how to use the WhatsApp Business app for your business. The free WhatsApp business app is designed very specifically for small business owners only. With WhatsApp Business you can present your products and services and easily get in touch with your customers. However, one disadvantage is that the corporate account cannot be used by multiple people on different devices. Whatsapp Business gives you the ability to pick up your customers exactly where they are online and suggest the right products to them. Promotional emails or videos are often ignored and clicked away. However, a WhatsApp message is clicked and read in most cases. Your business message will appear in your customer’s private chat and will therefore hardly differ from the other messages. Through a chat, it is now much easier to determine what your customer wants and propose solutions to them immediately. There are also some valuable tools to communicate even faster and more efficiently with your customers.
WhatsApp Business Guide
To use WhatsApp for your small business, the first thing you need to do is download the WhatsApp Business app from the app store. Now you need to enter your company number. By the way, this can also be a landline number. So either you need a corporate cell phone, a cell phone with one SIM card and a landline number for your company, or you need a cell phone with two SIM cards. One for your private number and private WhatsApp account and one for your corporate account. If you are now thinking of using your private number for your company account, then you should definitely not do that. This is because WhatsApp forwards all private contact data.
WhatsApp Business GDPR
According to the Data Protection Regulation, you need consent for your company to do this. In order to avoid problems with data protection, it is essential to use an encrypted workspace when using WhatsApp on a dual device. For this reason, you should also not allow access to your private contacts, but only to the phone numbers of your customers. For customers, a link to data protection should therefore also be stored in the “URL” field in the app’s company information.
Comparison with a private account
As with a private account, you can fill your profile with a picture and a description. Furthermore, you need to choose a category in which your company fits best. For example, “marketing agency”. The only difference from the private WhatsApp account are the tools for automating, sorting and standardized replying to messages. You can create a shortlink to start a chat with the customer. For this, the customer does not even have to save the number. You can also formulate automatic messages for greeting or absence.
The Quick Replies feature also lets you create shortcuts. Here you can save standard messages and send them quickly again and again. The “Label” function is also very helpful. This allows you to classify your customers into different categories such as “paid” or “new”.
The catalog function
The “Catalog” function is the most important, because here you can add products and services. Here you can add a picture, name, description and price. In addition, it is of course also possible to specify a product link directly. Now you can practically send your products or the whole catalog to your customers via chat. You do this by clicking on catalog link, copying it and sending it to your customers. You can include a single product as a file in your message. If you work mostly on screen, it can be helpful to use the desktop WhatsApp version to communicate faster.
WhatsApp Business Marketing
To attract potential users to this type of communication, you should first of all promote your Whatsapp channel on the company website. Basically, however, every opportunity where you come into contact with customers should be used. Promote your Whatsapp account e.g. via email newsletters, on your product packaging or on social media. Whatsapp Business is worth it for you if you’re a small business owner offering manageable customer service. You can help your customers exactly where they usually are anyway and make better use of your time with saved short answers.
Please contact us if you have any questions about online marketing
If you still have questions about WhatsApp Business or want to use other online marketing channels, please contact the experts at eBakery.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
