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Multichannel Software Unicorn 2
You want to connect other marketplaces besides Amazon and eBay? No problem with Unicorn 2. Marc Costea tells you a few success stories and gives you multichannel strategies along the way. Please have a look at the video.
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Marketplaces besides eBay and Amazon
eBay and Amazon – nowadays everyone knows these marketplaces. For years, the names have been indispensable in online retail. Both offer a wide range and can be easily tethered. But in addition to the many advantages, there are also some disadvantages with such large marketplaces. With reach comes competition. Both marketplaces list millions of online merchants, so in order to sell successfully, you need to stand out from your competitors. Mostly you have to invest some money for this, because you need suitable SEO measures and also good templates for your articles. Ever thought about what alternatives are available to you? As eCommerce trade is in constant change and also growth, a variety of new marketplaces are now made available to you. As an online retailer, it definitely pays to familiarize yourself with alternative marketplaces.
Multichannel is the future
A suitable multichannel strategy is crucial for your success in today’s world. And easier to implement than ever before. On eBay or Amazon, many merchants sell the same item ranges or even the exact same items. Think of smartphones, for example. How many vendors sell the same model? It’s important to find your own niche and also end up choosing the marketplace that gets the most out of its products. If you are a craftsman, for example, the French marketplace ManoMano is worth your while. Do you sell mainly antiques? Then you should take a closer look at the German marketplace Hood.de. Once you figure out what sets you apart from the competition and list in the right marketplace at the right time, you can become more successful than ever.
Internationalization is important
Another factor worth mentioning is internationalization. In the past, it was common to sell primarily locally in one’s own country. At the same time, internationalization continues to advance. Worried about not getting far abroad due to possible language barriers? You don’t have to, because European and even American marketplaces are now set up so that employees can help you in your native language. Article descriptions can also be translated in just a few minutes with the right tools. For example, if you use DeepL, an online service for machine translation, you can have your German article descriptions translated professionally and automatically. Pursuing an international multichannel strategy will bring you exactly the success you’ve always dreamed of. Especially if you have already gained valuable experience in Germany. You can use these for marketplaces that are just getting started.
Multichannel Middleware Unicorn 2
Now you might be wondering how you can technically handle such a multichannel strategy? With the help of JTL and Unicorn 2 you don’t need any technical knowledge. And you don’t need a big budget either. JTL-Wawi is the free merchandise management system from JTL. Unicorn 2 is a multichannel middleware that allows you to connect JTL-Wawi to different marketplaces. In addition to the already mentioned marketplaces ManoMano, Hood.de and of course eBay and Amazon, these include other international companies. The Swiss marketplace ricardo.ch, for example, real.de, Rakuten, the French Cdiscount and several more. The interface allows you to connect one or more marketplaces at the same time. You control and manage everything centrally from JTL-Wawi. It’s often hard to predict where your items will sell best. With a multichannel interface, you can easily try out a few marketplaces. If things aren’t going so well on one, you end the sale there and focus on the others.
Broad assortment of articles
The sooner you occupy these marketplaces, the better your strategy will pay off. Here you should set up your article assortment broadly. Use the interface to test multiple marketplaces. You can test Unicorn 2 free of charge for 14 days. After that, the multi-license will cost you less than 100 euros. With this multi-license you can connect all available marketplaces at Unicorn 2. In the end, only experience will tell exactly which marketplace and country is most profitable for you. If you generate a lot of revenue in one marketplace, you can invest energy and time in it. Diversification is important for every online retailer. Because a big dependence on a big marketplace can end up jeopardizing your existence. Of course, you’ll also need to do some research into the different marketplaces, as each country has its own unique strategies. But as mentioned earlier, you’ll definitely have to put in more effort on eBay or Amazon to stand out from the competition. Additionally, there are many exciting tools that are less known so far. For example, real.de has its own repricer, which you get with Unicorn 2.
Get to know new marketplaces
Venture into internationalization – and do so with a good multichannel strategy. Unicorn 2 has many years of experience and can support you in multichannel. Use this experience for yourself and test out several marketplaces at once. Once you have the multi-license, you can immediately connect different marketplaces. This opens up completely new worlds for you. Worlds that help you grow your customer base and generate more revenue. These days, it’s important not to focus on just one marketplace. Mainly because foreign marketplaces are open to new merchants and connectivity is without complicated technology.
Pursuing a successful multichannel strategy
Are you interested in pursuing an international multichannel strategy? As an e-commerce agency with many years of experience, we can guide you through this process. After a non-binding initial consultation, we will make sure that your ideas are successfully implemented.
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