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TikTok For You Page
How to get to the "For You" page on TikTok 2021
How to get on the TikTok “For You” page is explained in this TikTok tutorial. For this you need to know what the “For You” page is, how the algorithm works and how you can influence it in your favor. All this in this video.
What is the TikTok For You Page?
The For You page is on TikTok decides the success of a video. Because this is the easiest way to reach new potential followers. But how do other users get to the For You page and how often can this happen? First of all, let’s take a look at all the necessary information about the For You page. Every TikToker gets an individual For You page from the app. This page will only display posts that may be relevant to this user. The goal here is to keep the user on TikTok as long as possible, so that they view as many posts as possible, including advertisements.
The TikTok algorithm
That’s why TikTok has an algorithm that shows each user the content that might be interesting for them. Hashtags like #FY or #FYP do not help to get to the For You page. But the fact is that every video you post on TikTok ends up with someone on the For You page. How often and with whom is again decided by the algorithm. But you can roughly say that your video will be shown to about 150-200 people at the beginning. This includes your followers who have watched your posts and interacted with you recently, but also users who might be interested in your video.
TikTok For You Page - TikTok thrives on interaction
To do this, TikTok’s algorithm uses video information such as hashtags, sounds, and the caption. An important factor in getting your video seen by even more users on the For You page after the initial run is user interaction. A video that is liked, commented on and shared by other users is considered good by the algorithm. The higher this user interaction is, the more often this video is shown to other users. TikTok itself states on its website: “All these factors are processed and weighted by the recommendation system: A strong indicator that a user is interested in a content is, for example, if he/she watches a video from beginning to end or several times. A weak indicator, on the other hand, is if the viewer and creator of the video are in the same country. Videos are weighted accordingly to increase the likelihood that users are interested in a particular piece of content.”
Here's what you need to know to get on the TikTok For You page
This includes, in particular, whether a user who doesn’t know you yet and hasn’t seen anything of yours likes your video and also follows your account. The more often this happens, the more new users will see your video on the For You page. Note that trending videos, which are similar to many other videos, often don’t do well at this. The likelihood is very high that there have been better videos from the competition that have performed significantly better.The algorithm works in your favor until engagement levels off. Sometimes this can be from one day to the next.
Find your USP for TIkTok
So be creative with your TikTok videos and try to find a unique selling point to differentiate yourself from other TikTokers. If you do, the platform offers a very good opportunity to be found by other users through the algorithm. We hope you’ll visit the For You page more often now that you know what’s important.
If you have any questions about social media, please feel free to contact us at
We hope we could help you with these tips. If you still have questions about TikTok, Instagram and Co., we will be happy to help you as a social media agency. Please make an appointment directly.
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