TikTok Duet for more reach

6 tips how to influence the algorithm

How you can use a TikTok Duet for more reach and how it is created, we show you in this TikTok Duet Tutorial in German. What are the advantages of a TikTok Duet? What are the requirements and how can you use this for your business? See more in the video.

What is aTikTok Duet?

I’m sure you’ve seen many duet videos. A shared video by a user responding to a video from another Creator. Companies now like to use this feature for marketing campaigns because duets spread like a snowball faster and faster as more influencers and fans join in. Musicians use the function, for example, by presenting a very specific entertaining performance and asking their fans to respond to it with a duet. This way songs but also other things can be spread quickly. For businesses or TikTok users who already have a small community, duet prompts usually work very well and have great potential to go viral.

TikTok Duet for more reach - Why this concept works so well

Even as a TikTok beginner, duets are a great way to gain attention because, for example, if you respond to an influencer’s video, there’s a chance they’ll see it and share it with their community. You also have the option to come up with a specific duet concept and create a whole series of them. For example, there are users who respond in a special way only to cooking or dancing videos and have become very successful with them. If a duet is original and gets good clicks, users will watch the other videos and if they find similar content, they will start following the profile. Another option is to join Duet Trends. Check out the top posts under the hashtag#duet to get an idea of which duets are working well and trending. Think of fancy ideas on trends to stand out from the crowd. After all, if you stand out, a duet video has the potential to be seen extremely often and go viral.

Ideas for TikTok Duets that catch on

Because duets give you the opportunity to collaborate with other users in a productive way and take advantage of the reach of big celebrities, they have a special appeal: people haven’t had their fill of this format yet. The appeal lies in the innovation factor and the freshness of the “duets” and therefore they should be used as soon as possible. To attract as many followers as possible to your profile, it’s a good idea to record a duet reaction to a celebrity video. You can also make fun of him, anything that generates traffic is fine. Another creative option is to create instructional videos: If you have a special skill (like playing a musical instrument), you can upload instructional videos that invite you to imitate it with the duet function. This way, you can easily position yourself as the expert in your field, bring something valuable to the web, and connect directly with your target audience. To perform a duet with another user, you just need to go to the video you want and select the arrow icon on the right side of the screen. Then a menu will appear that will show you the “Duet” option – if you select this function, you will be able to record your video and perform a duet with the other user’s video.

Unimagined creative possibilities through a TikTok duet

The viral nature of certain Tiktoks opens up entirely new creative possibilities that have never existed before. Duets can form a domino effect, in which through an output video, the most amazing works of art are created. Imagine a drummer uploading a video of a simple drumbeat: a bassist responds through the duet function and enriches the whole thing with funky tones. The resulting split-screen video serves as a basis for a guitarist to show his skills and various singers try their best to add appealing vocal lines. Finished is a video hit that works entirely on the snowball principle and emphasizes the strengths of the Internet in a special way.

TikTok Duet for more reach - How to create it

To create a duet, tap Share on the right side and Duet at the bottom. Not all videos allow duets. Where it is allowed, your camera will now open on one side and the video on the other. As soon as you press the record button, the video will start with the music. You can also change the view by tapping Change Layout and selecting, for example, the Videos Below option. With this option you can, for example, paste your upper body onto another lower body. If you want to create your own video to ask for a duet, you will need to enable the Allow Duet feature when posting.

TikTok Duet Hashtags

Whether you’re creating duets yourself or asking your followers to do so, it’s important to use the right hashtags to do so. Come up with an original hashtag for your own campaign and challenge people to use it in a duet. If you’re responding to a trending video, again, use the associated hashtags to get found. Viral duets have often shown what is possible with this function. So get creative and think up brand new interactions to create new trends and increase your reach. Write us in the comments what your experience with the Duett function has been.

TikTok Duet – pros and cons

On a platform that is mainly frequented by young users, it can quickly come across as trying too hard if you chum up too much. From this point of view, the choice of how to use the duet function is a crucial factor and you have to develop a certain tact for it in order to avoid what young people nowadays call “cringe”. The biggest advantage of duets is that you can do them without too close contact, which is certainly a plus given the current epidemic situation. 😉

For questions about social media - contact eBakery

If you still have questions about TikTok or other social media platforms, feel free to contact the experts at eBakery.

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