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Use TikTok for business
TikTok Tips for Business 2021
With this guide, you’ll learn how to use TikTok for your business. We’ll give you TikTok tips for businesses to keep in mind. These include the fast pace, the target audience, the approach, and more. Why, for example. Instagram content doesn’t work on TikTok, check out this TikTok tutorial or blog article below.
Using TikTok for business - what to consider?
TikTok is becoming more and more interesting for companies because, firstly, the app is still relatively new in contrast to other platforms and there are no fixed rules yet. There are many ideas and possibilities to try for the first time. In addition, the competition is still very small at the beginning. Secondly, most users are also active creators who spend a lot of time on the app and love to try out new ideas, and thirdly, the algorithm still works very differently than on the other social media channels, so building a high reach is still very fast and possible.
Using TikTok for Business - Comparison with other Social Medias
TikTok is best suited for B2C companies in particular. The current target group is still relatively young, but that can change extremely quickly if you compare this change with other social media, where it was very similar at the beginning. So don’t let that deter you, but think ahead already. Before you create your first TikTok post, you should come up with a concept. Consider: What business goals do you want TikTok to help you achieve and what target groups do you want to reach on TikTok?
Who is your target audience?
After you’ve answered these questions, you’ll need to consider what content you’ll create and how you’ll reach your target audience. You can create your own content. You should know that on TikTok, it’s not so much about a beautiful video, but about authenticity. You save expensive production costs for elaborate commercials, because you can create the short videos already with your cell phone. It is highly recommended to produce extra content for TikTok, as TikTok content is quite different from Instagram content. This is all about entertainment and fun. Try out completely crazy and completely new approaches. Don’t delete actions where something went wrong, because if it makes people laugh, that’s exactly the kind of video you should be posting.
TikTok is one thing above all - Fast moving
If you want to be successful as a business on TikTok, you can’t spend weeks thinking about the next videos. Trends change quickly and videos about them either need to be filmed promptly or not at all. Another option is interaction videos like challenges or duets. You should understand that TikTok is a platform to interact. If you interact with your followers through videos and also invite them to do so by creating Fun Challenges or Duets, you will be successful. You can also call for your own challenges or even use the duet function to quickly spread your brand message.
Leverage Influencer Marketing and TikTok Ads for your business
Of course, you also increase your brand awareness through collaborations with influencers. What’s special about TikTok is that TikTok itself gives recommendations for influencer collaborations. And as the last option, you can place ads similar to Facebook. However, you should not create conventional ads, but always remember that TikTok users value real content, which should not be perfect.
If you have any questions about TikTok for business, please contact eBakery at
We hope we could help you with these tips. If you still have questions about TikTok, Instagram and Co., we will be happy to help you as a social media agency. Please make an appointment directly.
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