Optimize Amazon PPC
If you run ads on Amazon, you should create, download and regularly analyze the Amazon PPC campaigns advertising report. As a file format, the .xlsx format or the Microsoft Excel format is suitable here.
Report types:
– Search terms
– Targeting
– Advertised product
– Placements
– Purchased product
– Performance over time
Download and analyze advertising report
Once you have created the advertising report, you can then download it for free. Open the advertising report in Excel or another spreadsheet program. Now you can analyze the advertising report – using the match types you can learn more about Amazon users’ search terms.
Optimize Amazon PPC
Using the information from the Amazon Advertising Report, you can optimize your own Amazon PPC campaigns. The advertising report can be created not only for search terms – Amazon offers targeting here, Advertised or Purchased product.
You could now, among other things, optimize your own Amazon PPC performance with the help of Gepots adjustments for placements and negative keywords / products. If you have further questions about Amazon PPC optimization, feel free to contact us without obligation.