To understand the concept behind a usability analysis, you need to understand the term. When referring to usability, user experience is considered, ease of use and intuitiveness. Basically, the intended result is to enable a user to use an interface with few or no instructions.

But how do you evaluate usability?

To reduce the need for very complex instructions, developers are increasingly looking for intuitive tools to attract new users, and for this, usability must be analyzed and evaluated. For this, some evaluations have been developed that must be performed to test the usability of your product. These tests focus on human-computer interaction, human-machine interaction, human factors, ergonomics, and others.

What methods are used?

In a usability analysis, experts check whether your product meets established standards based on product type and target group. Different methods can be used, but always with a focus on involving real people in the testing process to evaluate your product and help you adapt it to the market.

Among these methods, we will mention some of the most common ones below:

UX Testing: User Experience (UX) focuses on user feedback and uses this information to bring more precision and agility to the development of your product.

In-depth interviews: Focus on analyzing how users perform complex tasks and try to bring to light the difficulties they face.

Accessibility: Used to allow anyone to use your product on multiple platforms.

Benchmarking: comparative study created to evaluate the performance of your product when placed alongside your competitors and use this to gain advantage and improve your content.

Heuristic assessment: Based on EN ISO 9241 or accessibility guidelines such as WCAG. Some criteria that must be followed so that users can interact in the best possible way.

Any issues that fall outside of these standards are documented by experts as likely usability issues that are discussed and classified by severity.

How do I know if I should perform a usability analysis?

You can start by looking at your own experience to see which of the above your product does or does not fit. Remember that these are only some of the possible evaluation methods. It is always good to seek the opinion of subject matter experts when it comes to winning in the marketplace, as we must always consider the capabilities of our competitors and in what topics they may be ahead of them. Do you need guidance? eBakery with its experts is ready to help you with all these issues and bring you to the top of the online market. Contact us using the form below.