Everyone talks about content and this plays an important role in digital marketing. If you want to stand out from competitors and websites in Google rankings, you need good content. It must be clear and provide added value to users. But how do you create great content for your pages? More and more, we’re hearing about digital storytelling as a little magic trick related to content creation. Storytelling is a popular marketing method.

But, what exactly is digital storytelling?

Digital storytelling is nothing but the ability to transmit content through a well-designed plot and engaging narrative, yes, a well-articulated narrative with specific beginning, development and end, using audiovisual words and resources. To ascribe meaning to the world, humans create and tell stories. Through them, he assimilates emotions that are protected within himself and connects with his inner self. Therefore, the use of storytelling in marketing is an efficient strategy, as emotions are the human factor that most mark our affective memory. Stories can be used as a marketing tool, allowing you to attract consumers who become emotionally allied. So brands that do a good job of storytelling are the most remembered and the most loved.

Why is storytelling important in sales?

If you tell good stories, you guarantee that you will produce unique material. Yes, but why would that be so effective? Our emotions play an increasingly pronounced role. Good stories stay in our minds and guarantee a positive perception of the brand. This strengthens the brand because we all know that a beautiful or exciting story stays in our memory for a long time. The stories we read or hear lead us to make decisions, which in this case, for example, may be a purchase. Facts or details about products or even about the company’s traditions become more understandable and much more interesting to the viewer when they are told through stories rather than just conveying pure information. After all, almost all communication involves a story – from coffee at work to the final discourse. Offering exceptional content is important to succeed in marketing.

Digital storytelling in marketing

For example, stories can be transmitted by many means or in the form of a video or in text. You have special options if you use Shopware to build your website or are supported by a professional Shopware agency.

What is important to keep in mind when it comes to digital storytelling?

First, you need to define your target audience, identify what their wants and needs are and what medium will reach them. Develop the beginning, medium, and conclusion by bringing together the necessary content, including images, text, and video. Keep in mind that images convey the right emotions to users about the product. Use other messages to take you to where you want to go, like examples and metaphors. And look for a resounding result, a powerful conclusion that will help the message stick in the memories of those watching the presentation. Remember to align your content choices with the age and lifestyle of your target audience. Regardless of whether it’s text or video, you should create buzz throughout the story. This is how you engage your readers or viewers, and make potential customers stay on your website.

Want to learn more about storytelling?

Now that you know what storytelling means and for what purpose it is used, take advantage of the great potential of storytelling in business. If there are any questions on your side, feel free to make an appointment with the experts at eBakery. We can also provide you with general online marketing advice that covers all areas.