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In this video, we’ll take a look at what conversion tracking is and what it’s used for:
But before we get started, let’s clarify what exactly a conversion is:
Conversion means the transformation from an interested website visitor to a visitor who performs an action on the website. This conversion to an action is called a conversion.
Examples of conversions can be a registration for a newsletter or that a user clicks on a certain link. Downloading a document or creating an account in an online store are also conversions.
Monitoring of user activities
Conversions can then be used to track whether users perform certain activities on the website. This is where conversion tracking comes into play, because conversion tracking can be used to measure the success of a website.
Each website has a specific goal and conversion tracking is used to measure whether these goals are being met. In addition, conversion tracking provides important information about which media, products and sources perform best on the website.
For example, how often was the contact form filled out or how many users signed up for the newsletter? Is a particular PDF document downloaded and if so, how often? Conversion tracking provides the answers to precisely these questions.
Macro and Micro Conversions
However, it is important to define the target correctly. To do this, let’s take a closer look at macro and micro conversions, because not every goal is created equal.
In an online store, a macro conversion would be an order placed by a customer. A micro conversion, on the other hand, would be signing up for a newsletter or ordering a catalog, for example. Thus, a micro conversion is an action of a user that shows that there is generally interest and consequently an action is taken, but the main goal of the website is not achieved. In our example, this would be shopping in the online store from this user.
To define micro and marco conversions, it is helpful to think yourself into a visitor of your website. What would you do if you were visiting your own website or online store for the first time? If micro and macro conversions are defined, it is easier to track whether the various goals of the website are also being achieved.
eBakery also supports here
So if you want to perform a success analysis, conversion tracking is highly recommended. As a broadly positioned e-commerce agency, we can also support you in the area of conversion tracking – please contact us using the form below.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
