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WhatsApp Marketing
How to use Messenger for newsletters, brand loyalty and sales
The following video is about WhatsApp marketing. How can you reach your online retail customers via WhatsApp? How do you create a WhatsApp newsletter? How do you connect all the other messengers you use in addition to WhatsApp? And how can several employees manage a WhatsApp channel at the same time? You can find out all this in this video.
What is WhatsApp marketing?
So what is WhatsApp marketing all about?
First of all, a distinction is made between push and pull communication.
In this case, push means that you as an online retailer take the initiative and actively send messages to your customers.
Pull again means that the initiative comes from the customer and you respond to requests and inform your customers.
The advantages are as follows.
WhatsApp marketing - the advantages
On the one hand, user-friendliness. 2 billion people already use the app and are familiar with how to use it.
The second is live communication. You can respond to questions in real time. In addition to text, they can also, for example. Provide explanatory videos within the WhatsApp chat to solve problems clearly and efficiently. Furthermore, we always try to sensitize our dealers to automation. This is also possible with WhatsApp.
But what are the basic requirements for this?
The requirements
At least one WhatsApp Business account. We have already explained the difference between this and a private account in the linked tutorial. What we would also recommend is ChatWerk as an administration app. This alone pays off if you have at least two employees who take care of your customer service. But what is ChatWerk again?
WhatsApp Marketing - What is ChatWerk?
ChatWerk bundles all your communication channels in one app. Whether WhatsApp, Telegram, Meta Messenger, Instagram or similar. The provider itself claims to be GDPR-compliant, which is often a problem, especially with customer data. We can tell you this at this point, but cannot give any legally binding guarantee in this respect. One practical feature is the provision of a QR code. This means that your customers can find all the communication channels you use with just one link and can access them directly and get in touch with you. This also means that you can give your customers access offline by printing this QR code on flyers, brochures or banners.
ChatWerk offers these features
If the customer scans this code on his cell phone, he will find a screen like this. If he has now written a message, it will appear in your ChatWerk backend and can be edited from there. You have several options here. Either you let the autoresponder reply by default or you assign attributes to inform your colleagues about the current status or to share responsibilities. Or you can reply yourself with an automated answer that matches. But the good thing is that ChatWerk can be used beyond that. A note can be attached to each message. So if the customer inquiry is: “I wanted to call you, but can’t find the number”. A note can then be left for the programmer asking them to make the number more visible in the store.
ChatWerk push marketing methods
So much for so-called pull marketing. One push marketing method that can be implemented with ChatWerk would be the use of a newsletter. You can also simply let your customers sign up for your newsletter using a QR code. You can use this, for example in your e-mail. You can then enter discount codes in the newsletter itself. ChatWerk itself advertises a 90% open rate and a higher conversion rate than a conventional e-mail newsletter. One reason for this may be that customers are picked up where they are already active – on their cell phones. Ex. through push notifications. The whole thing can also be prepared for social media. In this way, certain campaigns can be provided with hashtags. If you then enter this hashtag in WhatsApp, all the information will be displayed directly and you can, for example, enter the name of the person you are interested in. also offer a consultation appointment directly. This is because an appointment booking bot can also be linked to ChatWerk. But existing customers can also be targeted with campaigns.
Simply create a target group and when the campaign should be delivered.
WhatsApp Marketing - Create newsletter
Now let’s take a look at how easy it is to create a new campaign. You must first decide whether you want to create a keyword or push newsletter campaign. This consists of a text and a media file. This can be a picture or a video.
You can also add a button to which a link is linked. So you could for example. also integrate a forwarding to Calendly, for an appointment booking. Then select which messenger this campaign should apply to. At the end you can either send the newsletter to all customers or only to a specific customer group and decide when the start date should be. That’s all you have to do.
WhatsApp marketing - This is how much it costs
But you will probably be interested to know how much the whole thing costs. You first have the opportunity to test ChatWerk for 14 days free of charge. You then have to choose one of the 4 plans. These differ in the number of employee accounts, the channels used, whether only WhatsApp or other messengers should be used and whether you want to use the WhatsApp newsletter feature. This is e.g. only included from the Premium Plan onwards. This results in a price range from €85 per month to €299 with a monthly termination option.
Make an appointment now
I hope you have now gained a good insight into the world of messenger marketing. If you are now convinced, but don’t know exactly how to go about it, that’s absolutely no problem. We at eBakery are happy to help you set up your WhatsApp business channels, link them to ChatWerk and develop and create your marketing campaigns.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
