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Why you won't go viral on TikTok
3 things to consider
Going viral on Instagram is the goal of every content creator, but what if that doesn’t work out? We’ll show you 3 things to keep in mind. That’s why you don’t go viral on TikTok.
Why you're not going viral on TikTok - It's not always up to you
Most TikTok users all have one goal in mind. You want to get on the ForYou Page, and as many users as possible. They also want lots of views, new followers, and best of all, go viral. However, very few users achieve this goal. Often people believe that the blame for this is their own appearance, age or even the chosen niche. In very few cases, however, this is the case.
In most cases, it is because you are not paying attention to the following points.
Why you're not going viral on TikTok - These are the questions you should ask yourself
When do you post? What are you posting? Which hashtags are used? What are the guidelines? And do you delete your content again?
If you want to reach young people in Germany, for example, they are less active in the mornings and at midday because they are at school then. It is therefore important to look closely at when the selected target group is active on TikTok.
Hashtags are also important on TikTok
What you post on TikTok is also important, of course. Bad content, poor audio or video quality, or simply content that doesn’t go down well will obviously not go viral on the platform. Hashtags are also an important topic on TikTok. These show the algorithm who should see this video. If you choose the wrong hashtags here, you will have little chance of going viral in the app. Guidelines are a topic that many users underestimate. If you violate this with a post, you may be restricted on the platform. Future posts will then also not play out well. Therefore, be sure to check out the TikTok Guidelines. In general, you should keep in mind that TikTok is an app that is especially popular among young users, which is why TikTok is particularly tough on content that violates their policies. Users are even often punished with a shadowban because of this. If you want more information on this topic, be sure to check out our blog on it.
Why you shouldn't delete anything on TikTok
Another reason many users don’t go viral is that they delete content too often. Especially lately, it sometimes takes a few days for a video on TikTok to get many views. For many users, this is a reason to delete content relatively quickly after posting. However, deleting has almost only disadvantages on TikTok. If you delete videos regularly, TikTok will lose trust in you and your account. By deleting them, you also rob them of a lot of information that they had gathered through the previous posts about your account. However, TikTok needs this info when deciding who gets to see your content. If things still don’t work out, eBakery is also happy to support you as a social media agency.
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