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Go viral on TikTok
Increase your TikTok reach with these 5 tips
How you can increase your reach on TikTok 2021 and eventually go viral with your video on TikTok is explained in this blog article. 5 TikTok tips and tricks for more reach.
How to go viral on TikTok
In today’s episode, we want to show you how to get more reach on TikTok in 5 steps. TikTok, is the platform to get started with your content. The app is extremely fast-moving due to its many trends and is especially known for its entertaining content that motivates people to follow it worldwide. Admittedly: Most over-25s don’t feel comfortable on this app at first, because many memes and gags are insider stuff they can’t access. Some others are scared away by the young age of the users and therefore do not want to set foot in it.
When you’re in marketing, it’s easy to feel overwhelmed by the dynamic demands and rapidly changing trends and throw in the towel. To prevent this, we need to show you how the details of TikTok work and will provide you with a guide on how to use it effectively. Because existing insiders and memes cannot be traced back to any one person or group, there are many ways to leverage existing trends and anticipate coming waves.
If you don’t use TikTok yet, you should change that as soon as possible and increase the number of your followers with our tips.
Before we start: details and facts about TikTok
The best thing about TikTok is that you have the potential to go viral and catch on even with zero followers. People who prick up their ears at the term “going viral” should know that it only got a more frequent use in the German language through TikTok and as a literal translation of “going viral” it is a rather unintentionally funny Anglicism. TikTok is the first app from a Chinese provider to gain international acceptance and is known as “Douyin” in its motherland: Recently, critics accused the manufacturer ByteDance of passing on user data to the Chinese government, which the latter denies and emphasizes the independence of the international version of the app from the Chinese version.
Already in 2020, the app has emerged as the top choice for those who want to be entertained by jokes, stunts, performances and more, with over 2 billion downloads. The short-form nature of a platform like YouTube is additionally condensed to an average clip duration of 15 seconds, which means that the maximum clip duration of 3 minutes is something like a feature-length movie by TikTok’s standards. Meanwhile, it’s agreed that TikTok has shaped the idea of social media more than Mark Zuckerberg and Facebook ever did, and there’s no telling how much TikTok’s impact will affect society. Reason enough for you not to miss these developments and finally get started on TikTok!
1: Create entertaining videos to get more watchtime
Your videos need to be entertaining first and foremost.
Create a concept that will make your audience laugh or captivate them. The viewer should also watch your video until the end, so you need good storytelling in your videos. Storytelling doesn’t mean you have to tell a story, it means you raise the question of what’s about to happen next. No one watches a video that he has already seen a hundred times in this way elsewhere. That’s why you need to find your own style and keep it as much as possible. Be different and don’t just copy other famous TikTokers. It’s more than okay to be inspired and make existing trends work for you, you just should never end up as the 1 to 1 copy of another successful person and always ask yourself what you can add to the platform in terms of your own impulses. Because the instinct to play and learn is triggered by this app in a special way, you should use this wind in your sails and awaken these positive aspects in your audience as well and create as much inspiring content as possible. Never forget that your content performs better when it has extra interaction and imitation potential, and create it with that knowledge in mind.
Technical aspects of TikTok
First, you should note that vertical videos are best received on TikTok and 15 seconds is the ideal length. Another common mistake, is not adding subtitles: a not insignificant part of your audience will turn off the sound while browsing and keep on wiping at a video without subtitles. A good subtitle description can be the deciding factor for the success of a video. Furthermore, under “Record Video” you have the option to add effects like freeze-framing and voice-over to give your clip that special spice. Don’t forget to go directly to the Pro version of TikTok to get access to the app’s internal analytics tool. Analytics will give you the insight you need to plan and tailor your content most effectively.
Once you know how you want your video to turn out, pick out the right clothes and background. Also pay attention to the lighting conditions, as well as the camera quality. Prefer rather plain backgrounds and look for natural light sources like a large window. The more emphasis you put on these little things, the better and higher quality your final product will be.
Important: a TikTok video can be 15-60 seconds long, but should be more like 15 seconds, because long videos are usually not watched to the end.
Before you publish your video, you have the opportunity to write something about it. Cleverly invite your viewers to comment on your video by asking them a question, for example.
2: Use the app and interact to go viral on TikTok
If you want to get more reach, you also need to be a user of the app yourself and follow people with an already higher reach, comment and like their videos. Make sure you interact a lot with people who also match your target audience. Don’t just copy and paste your comments, think of original content that fits the video.
Through extensive interaction with other users, you quickly gain expertise and can search for a niche that suits you. There are various factors that determine what is displayed to you and what is not. Through your interaction, more and more interesting content will be flushed into your feed and you can try to take advantage of the latest developments that are in your favor. The more you “fire,” the more likely you are to hit something, which is why you shouldn’t shy away from controversial discussions. Another popular way to generate traffic is an interaction aimed at solving other people’s problems and answering questions: some users upload videos telling about their inner life and difficulties. This gives you the chance to position yourself as a competent problem solver and expert and to network effectively with others.
By engaging with other users, you’ll also get to see the latest trends and get inspired at the same time.
3: The time is crucial
The timing of the release plays an important role in reaching as many users as possible. Therefore, upload your videos only when most users are also active. In Germany, this time is approximately between 11 am and 5 pm. In order to get a more accurate time frame, it is important to closely observe your target audience in order to learn about their habits and base your approach on them.
Alternatively, 3 p.m. and 7 p.m. are also suitable: Many users have finished their homework at this time, or are fresh home from work: What used to end up in front of the TV is nowadays time for a cultivated TikTok session. Users’ habits change during vacation periods and public holidays. You have to rely entirely on your instincts here and keep an eye on your analytics. If you are attentive enough, you too will master the right timing.
4: Go viral on TikTok through challenges
To produce viral videos, you need to participate in challenges. They are the main component of the app and usually consist of very specific actions, effects and sounds. Very important here is the associated hashtag. This way you have a chance to be discovered by other users. Challenges are probably the fastest way to success and can range from harmless pranks and dances to reckless and dangerous actions.
Don’t worry: we at eBakery won’t trick you into doing anything stupid. You won’t have to make an ass of yourself either (If you don’t want to ;)), but can focus entirely on a challenge that matches your self-image and temperament. Slowly, TikTok and the concept of challenges are being freed from their childish image and also provide adult entrepreneurs with a variety of opportunities to actively participate in what is happening on the platform.
5: No reach without hashtags
Maybe you already know it from Instagram. You can be found by other users via hashtags. A good balance is important here. You need hashtags that haven’t been used that much yet, so you don’t get lost in the crowd, and at the same time, you also need the typical hashtags that go along with your video to keep up with a trend. If you’re unsure, just check out your competitors and get inspired by their hashtags.
The most common mistake that occurs when choosing hashtags is choosing terms that are too generic and general, making your video drown in the sheer mass of competition. It pays to mix specific hashtags in with more general ones: that way, you’ll reach the right balance of niche audience and general appeal. Choosing the right hashtags also ensures that the wrong users are gradually filtered out and you become more present for the really relevant audience.
How the best TikTokers design their content
Before dreaming of earning a lot of money on TikTok, you need to practice patience and try a lot. It’s highly unlikely to go viral in the first few days and you’ll have to work a lot without getting immediate results. Before you try to create your own challenges and memes as discussed above, you should pick up on existing ones and try to ride different trend waves and profit from them: Monetization usually doesn’t work until you have 1500 subscribers and it’s not worth being hasty. Think of maintaining your account as a natural routine, like watering flowers or doing your dishes. Pay attention to the quality and not the result.
What often looks like spontaneous success is, for many, stone-cold calculation, and you shouldn’t worry about your lack of experience. A potentially successful TikToker, should just get started and not overthink things: learning by doing is more than just calendar wisdom here and doing will get you more than a hundred videos and tutorials. To succeed on TikTok, you need to find your niche and you will automatically develop a sense of what serves your account and what does not. You have to keep in mind that the boundaries between personal and professional life are pretty much dissolved and the audience will not accept too dry an approach. Authenticity is key and it’s absolutely okay to reveal something about yourself and close the distance between you and users.
You will see that you will quickly find your way around TikTok and get the most out of it for you and your business.
If you need help with your TikTok marketing, contact us at
If you want to know more about TikTok SEO or you are reaching your limits with your business on this platform, we will be very happy to help you work out your TikTok strategy. Feel free to make an appointment directly.
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