YouTube Shopping Live Stream

3 new features for YouTube Live Streams

This video is about the“YouTube Shopping Live Streams“. Because just before the holidays, YouTube establishes 3 new features for its own live streams to make selling products even easier now. Find out how in the video.

YouTube Shopping Live Stream - Already used as a shopping aid

Just before the holidays, YouTube is coming out with a new feature that should make shopping more exciting and easier. On Instagram and TikTok, live streams from influencers and creators are often used to sell products. Now this feature, which YouTube has been testing for a while, is to be rolled out to YouTube as well. YouTube stated in a blog post that according to a study, 89% of people accept recommendations from YouTubers they trust. So YouTube is already being used as a platform to look at product recommendations and reviews of products.

YouTube Shopping Live Stream - These 3 Features Are Coming

Now, however, the possibilities are to be expanded. YouTube is looking to add three new features to the live stream with the goal of further enhancing the shopping experience. You want to make livestreams between YouTubers and fans interactive. Creators can offer live product drops, exclusive discounts, and even polls to their audience during a shopping livestream. This allows fans to interact with the creator and provide feedback. This feature also offers viewers the opportunity, for example, to help decide which products they want to see in more detail.

You can not miss this

This week, in line with the new shopping feature, a Holiday Shopping stream will also be streamed with famous YouTubers, such as Mr. Beast. The stream will take place from 11/15-21 to 11/22-21. In addition, creators of YouTube get the opportunity to offer exclusive products and special prices, similar to what you might know from teleshopping. True fans, will most likely not miss out on the special offers. YouTube uses the Fear of Missing method here, which it hopes will increase watch time. This method has also long been known from teleshopping. However, if you are a creator and are annoyed by low viewer numbers, YouTube SEO optimization can help.
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