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Instagram Shopping 2021
Here's how Instagram makes it easier for your business to sell online
Take off with Instagram Shopping 2021 and expand your sales platforms. Here’s how Instagram makes it easier for your business to sell online. Find out why influencer marketing in particular, paired with Instagram shopping, works so well in this video.
Sell online with Instagram Shopping 2021
Through Instagram Shopping, businesses, influencers or bloggers can sell their products directly within the app. The shopping feature on Instagram has been around for a while but new features are being added all the time. Instagram users can find the internal online store via your profile, via links on posts or via the store search engine. The feature is so popular because users don’t have to search through different online stores first, but can order their products directly through Instagram, which saves a lot of time. However, there are also some advantages for companies.
Instagram Shopping enables easy shopping
Due to the many Instagram users, there is automatically a large amount of potential customers. The shorter the distance to the store and the purchase, the more purchases are made. On Instagram, this path has become extremely short thanks to the store.
Shopping links make it possible for users to buy the looks of their favorite influencers directly, which makes influencer marketing work especially well in conjunction with the shopping function. Moreover, the Instagram Shopping feature is free of charge. However, to use Instagram Shopping, you need to meet a few requirements.
You must meet these requirements
Your business must be located in an Instagram-supported country, you follow Instagram’s merchant agreements and commerce policy, you have a website domain, you have a Business or Creator account.
Your Instagram account is linked to your Facebook page.
New Instagram Shopping Function 2021
A brand new addition to the feature is asking users if posts with your products on them may be displayed in your store. So in the future, if you find a picture where you might have been tagged, you can press the three dots at the top right of the picture. The option “Request if post can be shown in store” will open and if you select it you will get to the shopping mask. Here you can enter what product it is and send a request to the creator of the post. Since many users now place more emphasis on authenticity rather than perfect model images, this option is very popular and should be considered. This extension is still being unlocked and may not be available to you yet. Just keep checking back though, because it will be there soon.
That's why Instagram shopping is so popular
The trend is clearly moving more and more towards online shopping via social media platforms, as users are even specifically looking for product inspiration or information on these sites. This means that many users are already in the mood to buy anyway, and only the desire for your product needs to be awakened. So be sure to try out the Instagram Shopping feature for your business as well.
Contact eBakery for social media questions
We hope we were able to give you a clear understanding of Instagram Shopping. If you have any further questions about Instagram, we will be happy to support you as a social media agency . Please feel free to make an appointment directly. We are also happy to set up the Instagram store for you.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
