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Instagram strategy
4 strategies you should NOT use in 2021
This video is about outdated Instagram strategies 2021. These 4 strategies that have worked well in the past, but you should not use them in 2021, or else, only taking into account certain points. Find out which ones in the video.
Neither sweepstakes, nor "tagging" is the right Instagram strategy
Sweepstakes are a strategy you should stop using in 2021 to get reach on Instagram, because they bring you the wrong followers. In a sweepstakes, users follow you only because they want to win. At the latest when the contest is over, many users either flew away from you or become ghost followers, i.e. followers who do not respond to your content. Both will damage your account and in most cases will not get you anywhere.
The second strategy is to tag a lot of other accounts. In doing so, you link to many other larger accounts on a post or even in the description. This is done with the intention that these accounts should interact with the post. However, the truth is that most users perceive these types of tags as spam. That means they don’t look at all to see who tagged them there, nor do they interact with the post or account. In addition, you should be particularly careful when marking brands, as this is considered advertising in Germany and you must also make it recognizable. However, this is often forgotten in this strategy. Only use tags in posts if you really mean it, like with users you really know or who are visible on the post.
Quantity instead of quality?
This strategy is all about posting as much as you can during the day. But in this day and age, it’s more likely to get users to unfollow you. Too many posts are annoying on Instagram, especially if they offer little quality. Additionally, this strategy ensures that you get less engagement. Nowadays, quality is much more important on Instagram. Therefore, post carefully and in such a way that your followers get added value from it. If you still want to share your coffee or your day a little with your followers, you can do that with Instagram Stories. Here you can also share simple photos and videos from your day without users getting annoyed. We would recommend you to post at least twice a week and at most once a day.
Instagram strategy - dealing with hashtags
Hashtags are important on Instagram and make it easier for the algorithm to match your content. There are also still users who search for posts on Instagram under certain hashtags. But in the end, they are not the decisive point for success and nowadays it is even possible to succeed without hashtags, because artificial intelligence recognizes exactly what is on your post. By the way, that hashtags like “Explore” or “viral” will get you on the Explorepage or go viral is not true. You shouldn’t spend hours trying to find the perfect hashtags. Don’t make it too complicated and also don’t waste your time searching for as many hashtags as possible, because up to 9 hashtags are enough for the algorithm to know how to rank the post. Too many hashtags tend to confuse the algorithm, so that your content is not played out at all.
4 Instagram strategies you should not implement
These were 4 Instagram strategies that not only won’t work in 2021, but will waste your time. If you have problems finding the right strategy, we as a social media agency will be happy to help you.
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