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New Instagram engagement strategy
5 steps you need to follow for more engagement
We’ve compiled 5 steps for you to consider to get more Instagram engagement. The new Instagram Engagement Strategy 2021 is not a guarantee of success in one week, but rather a guide to repeat over and over again. See more in our video.
New Instagram Engagement Strategy - Drive Your Growth
Sometimes you don’t understand why Instagram stopped working for you. Followers are declining, there are fewer likes and no growth at all. Many users think that the only thing that can help in such a situation is advertising, for which, of course, you have to pay money. Through advertising, you actually get more attention and reach new followers. But advertising is an expensive and sometimes ineffective tool, so we would like to introduce you to the user-tested engagement strategy in 5 steps.
Step 1: Target group and content
The most effective way to grow and be seen on Instagram is through engagement. Engagement ensures that other users get to see your content. This is the key to success: content that users respond to, comment on, and share with others. To produce such content, you first have to analyze it. Check out the Insights to find out what resonated best with your target audience. This way you can easily find out what your followers want to see from you.
Step 2: Now post much more than usual for a month
You now know what went over well with your followers. But try different formats, such as slideshows, in addition more stories and reels. Check the weekly Insights to see which format was best received. Was it tips on a topic or more Behind the Scences footage? This step will help you find the exact content your followers want to see.
New Instagram Engagement Strategy - Step 3 and 4
Step 3: Now use the information you have gathered and post about 2 times a day. This way you show the algorithm that you’re all in again and make sure your subscribers will see something from you.
Step 4: Stick with it for the long haul.
Often it takes a little time until you are back to full speed. This has to do with the algorithm, as it does not rank you differently from one day to the next. It is important that you stick with it and don’t give up after a few days.
New Instagram engagement strategy - marathon, not sprint
Step 5: Repeat the steps regularly.
Even if you’ve relaunched, it’s important to check your Insights regularly and analyze what’s working well. Only if you know your target audience well will you continue to get lots of engagement, which is key for success on Instagram.
Are you still missing the right Instagram strategy?
But increasing engagement is only one side of the coin. Without a holistic Instagram strategy, it will be hard to grow exponentially in 2021. That’s why we are happy to support you as a social media agency.
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