What should product videos look like on Amazon?

Product videos on Amazon

The goal of this type of video is to bring the product to life online as well. In addition to a product video on Amazon, a complete product description and appealing product images should not be missing – however, product videos offer the site visitor a completely different approach.

According to a study by e-commerce expert Andres Frank, only 15.9 percent of respondents searching for a product do not watch the product video if one is available. While product videos do not appear to be the ultimate selling point, 72.7 percent did not prefer one product over another in comparable videos simply because a product video was available. Nevertheless, 71.3 percent of respondents would like to see more videos on the Amazon marketplace.

This shows that product videos are not yet the “one-and-only” medium on Amazon, but already enjoy a high status. It is clear that users recognize and appreciate the added value of the videos. As Amazon marketing experts, we are happy to advise you on product videos on Amazon.

Why are product videos important on Amazon?

Fewer returns through transparency

The video as a used presentation format offers a higher potential to create more transparency. What is rather more difficult to accomplish with product images on Amazon, becomes an ease with video. We are talking about the representation of proportions and the correlation of related products. In addition, it is more difficult to present only the beautiful side of the product or use Photoshop to make the product appear more beautiful on the display.

• The customer gets a more realistic and accurate picture and in the end is more likely to know what he is buying.
• This fact leads to fewer returns in the end and also makes the life of the retailer easier.

Improve your Amazon ranking

Even if audiovisual presentations on Amazon don’t seem to be the ultimate selling point, they can significantly increase the conversion rate.

The performance and relevance of your offers can also be increased. An indication of high relevance is, for example, the following. in that a customer comes across your product page through an external link and purchases the product on Amazon.

Product videos are a great way to be shared on social media, attracting potential customers to your offer and creating more relevance for your product.

Product videos on Amazon, YouTube, Facebook

Not every seller on Amazon has the privilege to embed product videos.
However, as just mentioned, external links can be used to draw attention to your product while increasing relevancy. The second largest search engine in the world – YouTube – is particularly suitable for this purpose. But also on Vimeo, Instagram, Facebook & Co, as well as blogs and forums, but also in the newsletter of your company, the product video can be placed.

In 7 steps to the finished video

Now that we’ve explored why product films really add value to your Amazon product, I’d like to explain how to get to the finished video.

1. At the beginning there is the brainstorming. If you already have a basic idea, we take it up and expand it. Once the objectives are clear to both parties, we write the storyboard and create the finished concept.
2. The shoot planning incl. The fourth step on the schedule is to find the actors, extras and locations needed.
3. Once the planning of the product video is complete, the actual video shoot follows.
4. This does not have to be limited to one day, but can sometimes extend over several days. From production, we move on to post-production, which begins with saving the data and includes arranging, editing, color grading and dubbing. The premise of the whole thing is that they’re happy with the movie at the end.
5. That is why the post-production, feedback phase follows.
6. If small adjustments are needed to turn the diamond in the rough into your perfect product video, we’ll be happy to take that on board and make it happen.
7. In the finalization we hand over the finished product film to you.

Conclusion

I think it’s become clear that Amazon product videos have been embraced by consumers and will be increasingly important in the near future. Certainly, good product descriptions and meaningful product images cannot be replaced by product films, but they do form a value-added supplement. It is quite possible to create a very good result on your own with your smartphone and suitable light sources.

But as my comments have made clear, it takes a certain level of understanding of the basic parameters of the camera to achieve this result.
If you’d rather focus on your core business and not waste time testing and learning, feel free to make an appointment and leave the filming to us.