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The 3 big social media myths
That's why you don't go viral
This video is about the 3 big Instagram myths. Is it true that only funny content goes viral? How crucial are Shoutouts and can you only grow through paid advertising? We clarify – in this social media tutorial.
The 3 big social media myths - Can you go viral like this?
Millions of videos and posts exist on YouTube and Instagram that purport to have figured out the formula for viral posts. Many users try to succeed with these myths on Instagram, TikTok and YouTube. We’re now not only looking at the three biggest myths on the subject, but also filtering out the factors that are actually responsible for viral posts. Let’s get started.
Myth #1 : The Comedy Myth
The first myth is that very entertaining and funny content always goes viral. This myth is very common in social media. There is even some truth in the basic idea, because it has been proven that especially entertaining content is shared more often. It’s the same with content that has surprising elements. However, the following point is much more important: people share content because it makes them feel good. The emotional level is particularly important here, because what is shared above all is what touches. Content that triggers emotions often goes viral.
The 3 big social media myths - What else does a shouout bring?
The second myth is that influencers increase reach. While it’s true that most influencers have a very high reach, the days when an influencer made other creators famous by being mentioned in their story are long gone. If an influencer still gives you a shout-out, users today look much more at the quality of your account. So your content is much more important, because it has to appeal to your target audience. In addition, the format of your content must be correct. Short videos in the style of TikTok are very trendy right now. Also, the connection to certain trends or events is important, such as songs, memes, holidays, news and events. This way you create a connection to your content that touches people.
What is the third myth?
The third myth is that you have to invest money to go viral. Many users think that they reach more users through sponsored content and that their content then goes viral. That’s not entirely true either. Viral content spreads organically. Users share content because they see a certain value in it that they want other users to see as well. However, you can also influence this value yourself. Make sure your posts are easy to understand and avoid nested sentences. Don’t forget the call-to-action in your posts, because without it, most users won’t interact. The authenticity of your contribution is also important. Posts in which there is less staging are more popular.
Our conclusion
In the end, most successful content didn’t go viral by accident. A viral post depends on the entertainment value, emotional value and added value. Influencers and advertising can increase the reach for your posts, but they are not crucial factors for a viral hit. If you still lack the right social media strategy to go viral, we at eBakery are happy to help you as a social media agency. Please feel free to make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
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