What is Amazon PPC?

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Pay Per Click on Amazon

What actually is Amazon PPC?
Means you place ads on Amazon and pay for every click. You don’t pay for 1,000 impressions or views. You don’t pay per sale, you pay per click. Means, we would like to achieve as many sales as possible with as few clicks as possible. And this goes through various campaigns. For example, we have search term campaigns where we can add our ads to the search that show up between the search results on Amazon. Then there is also product targeting or product advertising. Means we can place our ads on other product pages, so other product detail pages and then virtually advertise on the competition for example or even ourselves. But there are also video ads, there is retargeting, there are different interest groups, relatively many possibilities of Amazon advertising. In general, however, PPC describes all of these possibilities as a whole. However, if you would like more in-depth advice on this, we as an Amazon PPC agency will be happy to help. Arrange your free initial consultation now.

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