Amazon Business – Benefit as a B2B Merchant

Since 2016, it has been possible for German retailers to sell to business customers on Amazon. So you can buy everything from office supplies to work clothes at Amazon. In this article we will explain how to sign up for it and what advantages it has for you.

Advantages of Amazon Business

Purchasing through Amazon Business starts with proper invoicing. If you’ve ever made a business purchase from Amazon using your personal account, you know how difficult it is to get a reasonable invoice. With Amazon Business, invoicing is automated and specifically designed for B2B businesses.

Price comparisons are also easier because you can filter by gross and net prices.

You get access to more products, because B2B can have their own products released, which are often cheaper than for private customers.

Also, as usual in the B2B world, you can choose purchase on account with a payment term of 30 days.

It is also possible to connect an inventory management system, such as JTL-Wawi, to Amazon Business. This makes it even easier for you to sell your goods and keep track of them. Because all data flows together in your merchandise management system.

Starting with 10 users, you can set different permissions and budgets for different employees or teams. You can also use the “Spend Visibility” tool to analyze your employees’ purchases and evaluate where there is still potential for savings.

If you sell a lot, you can also store additional data such as order or document numbers.

Register Amazon Business

The prerequisite for Amazon Business is a seller account. If you don’t have an account yet, create one at https://www.amazon.de/business/register/org/landing. Then deposit your tax ID and contact information, after which a credit check will run. If it is positive, you will be unlocked.

If you already have a private account, you can use both accounts in parallel.

Amazon Business Costs

Basically, the use of Amazon Business is free of charge. If you want multiple users to work with your account, you can add different packages.

Amazon Business Prime Packages:

• Basic – 3 users – costs 70 € net per year
• Small – 10 users – costs 200 € net per year
• Medium – 100 users – 500 € net per year
• Unlimited – unlimited users – 4000 € net per year

The cost-benefit calculation works out here, because for all these benefits and access to such a large group of buyers and support from the tools, the price is low.

Get Amazon Business set up

We are happy to support you in setting up Amazon Business and connecting it to your merchandise management system. If you don’t have one yet, we will also analyze your needs and advise you on this. Why not arrange a free consultation appointment right away?