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Instagram myths
We review 2 typical Instagram myths
2 Instagram myths say that on the one hand it is necessary to post daily on Instagram to become more successful and on the other hand that if you don’t post anything, your reach will die completely. We clarify and get to the bottom of these myths in the video.
Instagram Myths - Do you have to post on Instagram every day?
In this video, we look at two myths. First, whether it’s true that you have to post on Instagram every day to become more successful, and second, whether an account will die if you stop posting. Many different myths exist on the subject of Instagram. One of them is that posts become more successful if you post something every day. The second myth claims that accounts that don’t post for a long time die. Let’s take a closer look at these two myths and see if they are true.
Quantity is not everything
You need to know that the Instagram algorithm decides whether a post is displayed on the Explore Page or not. For this, it evaluates how many interactions a post gets right after it is posted. The rule here is: the more, the better. So for a post to get a lot of reach, engagement is key. Engagement, in turn, depends on the quality of a post. An uninteresting post that is poorly edited will have little success on Instagram. The same goes for poor quality posts or content that your followers simply aren’t interested in. So to be successful on Instagram, it’s not primarily how often you post, but whether your followers respond to the content. Thus, the first myth is not true. The frequency of posts is far from a guarantee of success.
Instagram Myths - How important is some continuity?
Of course, in addition to the quality of the content, a certain regularity is also necessary for a high reach. This also answers our second myth. Inactive accounts lose reach and followers in the long run, as users often unfollow them. But activity can be different on Instagram and doesn’t mean you have to post frequently.
Instagram stories in particular are often used to stay active and are an easy way to stay in touch with your followers.
Instagram Myths - The Conclusion
So the facts are: it’s not how often you post that matters, it’s that good content is created regularly. Even if you don’t post something every day, it’s important to stay active because by interacting, you’re showing the algorithm that you’re a real account. We hope that with these explanations we could ease your worries that you won’t succeed if you don’t post daily. But if you still need the right strategy, we at eBakery are happy to help you as a social media agency.
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