DEIN-SPORTSFREUND.DE
"Dank dem beherzten Eingreifen von eBakery und deren routiniertem Umgang mit der JTL Wawi konnte man uns schnell und unbürokratisch weiterhelfen. Mein besonderer Dank geht an den Mitarbeiter Benjamin Lambrecht, der seinen Samstag Abend für unseren Shop aufgebracht hat und das dringende Problem zügig löste."
AUST24.SHOP
"Wir sind begeistert von der Lösungsorientierten und pragmatischen Gangart, der extrem hohen Leistungsbereitschaft und Verfügbarkeit sowie dem persönlichen wie professionellem Vorgehen des gesamten eBakery Teams!"
HAUSHALTSPARADIES.DE
"Wir fühlten uns von Anfang an gut durch eBakery beraten. Durch den Einsatz der JTL Produktpalette verfügen wir nun über ein hervorragendes Onlineshopsystem, welches modular erweiterbar ist und verschiedene Marktplatzanbindungen ermöglicht. Zudem gibt uns unsere Multichannel Strategie zusätzliche Umsatzsicherheit in der aktuellen Krise."
tischdeko-shop.de
"Wir haben uns für eBakery als JTL Servicepartner entschieden, da man hier über viele Jahre Erfahrung in genau diesem Spezialgebiet verfügt. Unser Shop und die Auftragsabwicklung laufen sehr stabil. Mein besonderer Dank geht an Mohamed Ali Oukassi, der sich persönlich um die JTL-Wawi Einrichtung gekümmert hat."
UNICAT CANDY
"Wir hatten es eilig mit der Überarbeiteten Version unseres Food-Shops an den Start zu gehen und den deutschen Markt zu erreichen. Wir sind froh, dass wir mit eBakery einen Partner gefunden haben, der uns eine derartig schnelle und zugleich professionelle Lösung unserer Herausforderung ermöglicht hat."
FEIN-GEIST
"Wir hatten es eilig mit der Überarbeiteten Version unseres Food-Shops an den Start zu gehen und den deutschen Markt zu erreichen. Wir sind froh, dass wir mit eBakery einen Partner gefunden haben, der uns eine derartig schnelle und zugleich professionelle Lösung unserer Herausforderung ermöglicht hat."
WASCHGURU.DE
"Die Zusammenarbeit mit eBakery war unkompliziert und hat letztlich schnell zum Ziel geführt. Ich wusste prinzipiell was ich haben möchte, nur wie ich den Webshop am besten umsetzen kann, war mir nicht klar. eBakery hat mir dann verschiedene Optionen aufgezeigt und schließlich hat mich der JTL-Shop als Ergebnis überzeugt."
SMOKE2U.DE
"Das Team von eBakery hat uns von Anfang an auf professionelle Art und Weise unterstützt. Mit unserem breit aufgestellten JTL Onlineshop, verfügen wir nun über eine optimale Ergänzung zu unserem Filialnetz und sehen uns für die Zukunft gerüstet. Insbesondere in der aktuellen Corona-Krise, können wir von der Lösung bereits erheblich profitieren."
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Increase sales with high quality Amazon product images
On this page, we would like to show you why product images on Amazon are anything but trivial. That’s why you should put the management of these images in our professional hands and benefit from the decisive advantages of having this done by real professionals in this field. The advantages for you are concrete:
Do you sell on Amazon and want to get the best out of your products so that you end up with better sales and conversions? Then a key point that you should pay attention to as an Amazon retailer is the correct use of product photos on Amazon.
With the right product photos and the use of enhanced brand content, you not only fulfill the guidelines, but also make the offer more attractive, stand out from the competition, increase the click-through rate (CTR) and ultimately increase sales with your products!
Good images of your products have become indispensable in online stores as well as on popular marketplaces such as Amazon, eBay and real.de. Customers want to be able to experience the transparency they are familiar with from the stores online. Details such as the texture and structure of a material, the actual color of the surface, but also the quality of the workmanship can be reproduced extremely well in the store – in online retail, on the other hand, you reach your limits with a mere text description.
Therefore, the product images should create as much transparency as possible, which is made possible by using different perspectives, hero images, EBC images (Enhanced Brand Content) but also by using different detailed views of the product.
Product images on Amazon are meant to answer the customer’s potential questions by looking at them, rather than raising new ones.
The visual presentation of your products using product images is not only the first thing the customer sees – and should therefore be of convincing quality – but also serves to improve your ranking and conversion rate, as mentioned at the beginning. It also ensures greater attention and better product presentation. Appropriate staging also strengthens the brand and builds trust.
Ranking refers to the placement of your product in the search results for a specific search term (keyword). The prerequisite for appearing there in the first place is the use of at least one image. This means: no image – no sales. Accordingly, you can sustainably generate more clicks with a meaningful, high-quality main image that is displayed in the search results.
If this main image has led the customer to click on the product, his initial interest is transferred by good product images to a convinced feeling of having found the right product for him and it comes to the purchase.
By convincing more customers with good product images, your conversion rate will also improve as a result of the purchase. The Amazon ranking algorithm takes both into account and thus favors the positioning of your products in the search results. This makes it clear that, in addition to other Amazon SEO measures, product images contributesignificantly to improving the click-through rate, conversion rate and ranking. Better information transfer should not be neglected either. By using EBC images, you can visually display additional information such as product features, size specifications or application notes to answer potential customer questions.
Take advantage of the opportunity to present the product from different perspectives. On the one hand, this serves to give the customer the feeling that they have seen the product from all angles, but also to build trust that the retailer is not just presenting the “chocolate shop” side of the product.
Certain products have the potential to express a certain attitude towards life, or they are only useful if this attitude towards life reaches and is conveyed to the customer. Thus, especially with dietary supplements, it is a good idea to illustrate the health feel-good factor and the improvement of health itself in a lifestyle photo.
By integrating your product into its appropriate environment, the customer can only imagine how it harmonizes with other objects. An example of this would be the interior. The living room table should also match the color of the rest of the furniture, which is very good to capture in an overall picture. The side effect that comes with the right choice of appropriate, high-quality companion products is the automatic enhancement of the main product.
In addition, this type of image composition, the integration into the appropriate environment and the relationship of the main product to other surrounding objects makes it possible to estimate proportions.
Misjudging the size is one of the most common reasons for returns. Therefore, as a retailer, you are also doing yourself a favor by correctly displaying the proportions with good product images in order to reduce the return rate.
Show the customer the intended use of the product. This puts it into a practical context. The benefit of any product is always in its use, whether it’s inductively charging your phone without tying it to a cable or cleaning a window without streaks. By visually demonstrating the solution to this problem, the benefit resulting from this action is automatically associated with your brand or product.
Especially when the use or installation is not readily apparent, it is helpful for the potential customer to have this shown in one or more images.
In the case of very high-quality products such as cufflinks, watches or necklaces, the packaging of these products is also crucial and should be visually depicted.
Of course, designing these detailed displays takes more time and should end up having a positive impact on conversion rates and a decrease in returns.
Therefore, here are a few features for which products we think the extra effort is worth it:
Take advantage of the opportunity to develop freely within the A+ content. Branding on Amazon is very limited in itself, so you are bound by the guidelines. With all this freedom, however, make sure that your CI is represented in the choice of font and colors.
It is not the purpose to add more photos of your product without context, but much more to think about the relevance of each image. What is conveyed to the viewer through this further image? Does the customer better understand the added value of the product as a result?
This explanation can be reinforced by telling a story with your content that is modeled on the images in terms of writing style.
Ultimately, you can think of the creation of A+ content as the creation of a landing page, the purpose of which is to convince the customer of the product in the first step and then to get them to click the “Buy” button as gallantly as possible.
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Phone: +49 (0) 69173265820
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Email: kontakt@eBakery.de
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