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Optimize Amazon Listing through Keyword Research
How do you improve your Amazon listing? One starting point to optimize your listing is to use a keyword research tool. One that we can thoroughly recommend is Helium 10 Magnet 2.0. With the right keywords in your title, product description and bullet points, your ranking will improve, which will ultimately lead to more sales. If you want to know more about Amazon Listing Optimization through keyword research, feel free to check out our screencast.
More sales through Amazon Listing Optimization
The dream of every Amazon seller is of course to see the sales figures skyrocket. But without doing something about it, very few will succeed. With well thought-out and effective Amazon SEO measures, you improve your ranking, do not focus on keywords with far too high a competitive share, but on the other hand, do not focus on completely irrelevant keywords with no search volume.
With Helium 10 to the right keywords
When you are in Helium 10, the first thing you can do is differentiate whether the search should be on Amazon.com or another marketplace. In the video linked above, we relate our research to the German Amazon marketplace.
Use the search mask to filter your Amazon keywords
In the search mask you can filter according to the Magnet IQ Score, the search volume, but also the number of competing products. The Magnet IQ Score gives you a ratio between the search volume and the strength of the competition. The higher the value, the more efficient the keyword is for you.
Keywords that contribute to the optimization of the Amazon listing
To find the keywords relevant to you, you can click on the word Search Volume to list the keywords with the highest or lowest search volume in ascending or descending order.
Efficient keywords in Amazon title, product description and bullet points
If you have now filtered the appropriate number of keywords for you, by e.g. the maximum or minimum regulation of the search volume or the regulation of the number of competing products, then you could export them. From the Excel list, you can then use your keywords in the title, description or bullet points to rank your products high.
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