Amazon Keyword Tracking

To always keep an eye on your listings, you should use so-called Amazon Keyword Tracking Apps. These analyze your products keyword-specific and give you an overview of how your product ranks on certain search terms. An example of such an app is Helium 1o’s Keyword Tracker, which we also use in our video. So if you want to know how to keep an eye on your Amazon product rankings and spot certain upward-downward trends, check out our screencast.

Keep an eye on the ranking of your products with Amazon Keyword Tracking

Your Amazon listings should be considered dynamic and not static. That means you should keep an eye on the ranking of your products with a keyword tracker, among other things, and then analyze and interpret if the ranking has dropped.

Optimize your Amazon listings with the Helium 10 keyword tracker

We will explain how you can do this using the Helium 10 Keyword Tracker. To do this, go to Analytics in the left column of this tool and select the Keyword Tracker submenu. Here you can see your products and track specific keywords for a particular product. To do this, click on the three dots next to each other in the Actions column and you could add a search term with Add Keyword . When Helium 10 has tracked your product, you will see all the important parameters under your product. If you are not yet familiar with what each value stands for, you can find out again in our
Amazon Listing Optimize Screencast
screencast.

Keeping an eye on organic ranking

The Organic Rank column shows your organic ranking. To do this, you can see whether you have risen or fallen. This information is important in order to react accordingly. If the trend is positive, the motto – never change a winning team – applies. However, if you have fallen, we recommend that you go back through your listing and see if you can tweak the title, description, or bullet points.

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