Analyze Amazon reviews

Analyze Amazon reviews to optimize your Amazon Lisiting. That’s the goal of this Amazon SEO Screencast episode. With the Amazon tool Helium 10, the reviews of the competition can be filtered well, displayed clearly and analyzed. So that you avoid the mistakes of the competition and perfect your listing.

Learn from competitors’ mistakes by analyzing Amazon reviews 

Of course, every Amazon merchant strives to do everything right from the start. But as the saying goes – you learn from your mistakes. Even better than making your own mistakes is learning from the mistakes of your competitors. This learning process can be super implemented with the already known tool Helium 10.

Analyze Amazon reviews in the Review Insights from Helium 10

With the Chrome Extension this tool is directly available for every Amazon product search. If you have integrated them as well, you can access Review Insights directly in Chrome. The relative distribution of the 1 – 5 star ratings is quite simple.
To see if your chosen product can serve as a good reference, you should look at the distribution of reviews. 

Use negative and positive Amazon reviews to optimize your Amazon listing

The idea behind this is to look at the two extremes, i.e. the 1 and 5 star ratings, and see what customers criticized or praised. If, as in our case, the taste or tolerance of a product in the category of dietary supplements has been criticized, we can, for example. refer to it in the bullet points. When talking about digestive problem after consumption, for example, can be gentle on the digestion or stomach be supplemented. Just as it was already stated in our product title screencast that no false statements should be made in the title, this naturally also applies to the bullet points. What applies to the negative reviews can also be applied to the positive reviews. Look at what customers like and try to accommodate that in your Amazon product data. 

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