How to open an Amazon Brand Store

To sell your own brand on Amazon, Amazon offers its own store, which offers more options than a normal sales page. Learn more about the advantages of an Amazon Brand Store and how you can make the most of it.

Amazon Brand Store – How it works

Selling through an Amazon Brand Store is easier and more comprehensive than with a regular account. As a Seller or Vendor, you can unlock the Brand Store for free if you have a brand registered with Amazon. How to register a trademark with Amazon can be found here: https://ebakery.de/marke-auf-amazon-registrieren/

Create Amazon Brand Store

Amazon Brand Store, Amazon Store, Brand Shop – these are the names of a special Amazon store that allows you to better market your own products. It gives you more creative options to make your brand stand out. Plus, you can get more creative and get a little more out of the store.

Amazon Brand Store Design

If you already have an Amazon Vendor account, the design options will look familiar. Amazon Brand Store lets you host a complete small website on Amazon and even create subpages for your products. A store within a store, so to speak. All products will be added to the Amazon product catalog and the site will be designed by you.

Several options are open to you via the modular principle. First you choose a suitable basic design. This tells you where to insert what. Pay close attention to the options here and what is placed where most skillfully.

Despite the modular principle, you should pay attention to an appealing design. Our designers will gladly take care of your brand store and an all-around professional appearance. We adapt the store to your CI and usability, so that your customer feels in good hands right from the start.

Amazon Brand Store Best Practices

Amazon also provides certain best practices for the Brand Stores that will help your items be better displayed and found.

Basically, of course, you should be guided by your corporate design. Still, you have plenty of room to make your pages even better.

The cover

It should have a minimum size of 3000 X 600. But again, remember that you want your brand to be represented. This should be the focus, even if the dimensions already encourage more text.

Maintain meta data

Correct metadata is very important for findability on Google. You should find a short, concise description here that describes this page/subpage to a tee. As early as 1996, Bill Gates thought “Content is king!” and that hasn’t changed to this day.

It can sometimes be difficult to fit the richness and benefits of a product or site into just 1-2 sentences. But if this short content sits, it brings you more visitors to the page and from there it’s not far to the purchase. You should therefore leave these descriptions to a professional. Either at your company, otherwise our SEO experts will gladly support you to find the best title and a concise description here.

Text based tiles

If you only want to include text, write it as concisely as possible. Don’t write too much, though, or your visitors won’t read it. Limit yourself to a maximum of two concise sentences.

Image based tiling

Here you should use high-quality, professional images. If you don’t know a photographer who takes good pictures, just contact us. As a 360° agency, we also have experts on board who bring experience and the best equipment to present your articles perfectly.

Check everything twice!

When you’ve finished your Brand Store, take another look at everything and preferably have someone who has nothing to do with the subject review it again. This external view helps you avoid operational blindness. It also speeds up the approval process.

The finished store is submitted to Amazon at the end. In this final step, Amazon itself looks over everything again and checks for good design, correct images, spelling and grammatical errors, and whether everything is easily visible on all end devices. If the images or the font are pixelated when the resolution is too high, the store will not be approved. The same applies to spelling mistakes.

So, to get your store approved as soon as possible, you should do everything right in the first step. We will be happy to support you so that your brand quickly becomes a big success on Amazon.