Why Amazon FBA projects often fail

10 reasons for Amazon FBA project failure

Reason #1: The expectation

10 Reasons Why Your Amazon FBA Project Fails.
Place 1 or Reason 1 is usually a wrong expectation. Means, especially new sellers, who have not yet so much experience entrepreneurially or have no experience at all, always assume the optimum in every case. Means they find the best product, have the best photos, the best advertising. This is usually not the case!
New salespeople in particular make an extremely large number of mistakes. Expectations are so huge that people always assume the best case and don’t prepare for the worse case. In general, I think you should always
look optimistic, of course, but also realistic. That is, we can not directly expect that from the 1st day on Amazon visibility is there, that immediately sales come in, that the whole immediately runs profitable, that the advertising performs top. We should always assume that we work well on each step and then work on it even more, optimize it to get to good performance, of course, in the longer or medium term already. But not immediately profitable after launch. This is seen in some cases, but rather rarely. Of course, Amazon is a very competitive market, so you can’t always assume that everything will work exactly as you expect it to.

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