Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Amazon Bullet Points
Amazon Bullet Points are considered a special part of your Amazon product’s description. After viewing the images and your product video, the customer has the possibility to get a quick overview of what the USP of your product is and what he is actually buying in detail. That’s why the screencast is about how you enter them.
Taking advantage of the short attention span through Amazon Bullet Points
The attention span of users is steadily decreasing. That’s why product videos that summarize the most important information in a short time are very important. But customers often like to be informed by two medially different sources. So they would watch the video, but then go back over the core information in writing at their own pace. Bullet points naturally accommodate this short attention span. Therefore, these are more likely to be noticed than a too long continuous text.
What is important to keep in mind about bullet points on Amazon?
- You may use a maximum of 5 attributes
- All attributes used should not exceed 1000 bytes, otherwise the keywords will not be indexed.
- Arrange the bullet points in order of importance, i.e. start with your USP and continue with the less important descriptions and information
- You may only use 500 bytes per bullet point, otherwise you may exceed the total of 1000 bytes and your description will become very long.
- Each bullet point should start with a capital letter
- Punctuation marks such as periods, commas, dashes, question marks, and exclamation points should be avoided altogether.
- Of course, spelling errors are off-putting and hurt your brand, so avoid them
Integrate Amazon Bullet Points
To add the bullet points to your Amazon listing, go to Amazon Seller Central. Under Manage inventory, you can see your current products and can now optimize them. Therefore, click on Edit for a product of your choice. In this menu, select the Description tab. The attributes displayed here are the same as your bullet points.
Let your creativity run wild and use eye catchers like emojis that reinforce the message. It is equally recommended to write the core word at the beginning in capitals.
Amazon SEO Agency Support
If there are still questions, we will be happy to advise and support you as an Amazon SEO agency. For a free initial consultation, contact us via phone, email, or contact form at www.ebakery.de/kontakt/.www.ebakery.de/kontakt/
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
