Amazon Hack #1: Launch your product only with fully optimized listing

For many entrepreneurs, the 80:20 rule is a household word. In other words, bringing the product to the market 80% optimized in order to gain a time advantage and then optimizing it afterwards by the missing 20%. There are many software vendors that do exactly this – but it’s not recommended for Amazon if you’re aiming for a good ranking. Optimize your title, bullet points, images, EBC’s or descriptions right before launching your product. Especially the first 2 weeks are crucial on which position Amazon will place you.

Amazon Hack #2: Add as much filter information to your product listing as possible

Anyone who has been a customer on Amazon will probably have already used the filter options to find the right product among the many products displayed on the search results page. If you have this core information like e.g. If you do not enter the weight or size of your product in the backend, then it cannot be found using the filter option and you will lose potential sales.

Use Hero Images to enable the customer to complete a purchase quickly and easily

If this term doesn’t mean anything to you, we’ll link our video on Amazon Hero Images for you. In short, this refers to images that not only convey visual impressions by depicting the product, but also provide information about the content through writing, such as the name of the product. convey the amount of contents of the detergent package by just looking at the first 7 pictures. It is important that the very first image must comply with the Amazon guidelines, e.g. has only white background without logos or writing.

Amazon Hack #4: Share your product videos on YouTube, Facebook, Instagram and Co.

Product videos exploit the full potential of providing a lot of information in a short time. Audio-visuality alone can not only convey an image, but also ensure an all-round view of the product through the moving image, and at the same time convey the core information through speech. In addition, musical background music can underline the aroused emotions. All around, a completely different bond to the product is created, as emotions can be aroused and this form of presentation meets the zeitgeist and thus also arrives on the social medias.

Select the correct category for your product

Even though some merchants are chasing old crests, that doesn’t mean you should copy it. Classifying products in smaller categories that have nothing to do with the product in order to artificially gain advantages unfortunately no longer works. Amazon has now stored a pool of keywords for each category, which are classified as relevant. If they are not included in your listing, your ranking will look accordingly. Therefore, for our part, the Amazon hack: Classify your product in the correct category.

#6: Place your focus keyword BEFORE in the title

Just as we ourselves perceive things, the Amazon algorithm also analyzes the value of keywords. Most of the time, we remember what is at the beginning more than what is in the middle of a sentence. Therefore, your brand followed by the focus keyword of your product should be placed first in the title.

Amazon Hack #7: Watch the exact phrase

If your analysis for “sneaker red” is the exact phrase your customers enter into Amazon search, then this order of your keyword should be followed. That means you should not write “red sneakers” in the title, otherwise you give away potential. For more information on what to look for in a title, please visit the Amazon product title page.

Multiple repetition of your keywords

If your 5-10 most important keywords appear repeatedly in the title, description and bullet points, you symbolize to the algorithm that the product might be important for these keywords. Therefore, while focus on the fact that the listing should serve for the comprehensibility of your product, if you can still reasonably accommodate the keywords under the premise – go for it. However, this does not apply to the backend keywords. Why you should avoid duplications there, you will learn in the Amazon Backend Keyword Video.

Amazon Hack #9: Q&A’s are indexed too

In this respect, it does not hurt to include keywords in the answers as well, since they are also indexed. Therefore, the primary relevance is the answer to the question. But if keywords can be placed there, go ahead.

Amazon advertising

Amazon Advertising is a guarantor for fast growth and more visibility on Amazon, if they are created correctly. The merchant can choose from various display formats: Sponsored Products or Sponsored Brands, whereby the latter is only possible through a brand registered with Amazon. Recently, videos can also be used here as an advertising measure for the German marketplace. If you want to know more about Amazon Sponsored Brands videos, click on the link.
However, if you want to be displayed at the top for keywords with a high search volume, you generally have to choose a higher bid than for niche keywords. However, the benefit is not only more sales, but also better organic results if the advertising campaign is successful.

The latest Amazon Hack: Uses Repricer

The so-called Amazon Repricer automatically adjusts the selling price of the products. For this purpose, sellers must define rules with which frequency, lower and upper limits the price adjustment tools should adjust the price. One of the goals here is to win the Amazon BuyBox, i.e. to offer a lower selling price than the competitors. However, repricers also ensure that the selling price is not only lowered, but also increased. If, for example, a cheaper competitor is “out of stock“, these Amazon tools adjust the price back upwards. So it’s not always about the lowest price, but the ideal price.

Additional tip for online retailers

Those were our 11 Amazon hacks for merchants. Since you are close to our hearts there is one more small additional tip on top of it which was already touched before. A real added value around bspw. To be able to use the Sponsored Brands videos or to integrate Enhanced Brand Content as a description in your listing, you need to register your brand with Amazon. If you are still skeptical, you can also learn more about this in our video.

Amazon SEO Agency Support

If you need to optimize your Amazon listing beyond these Amazon hacks, we are happy to advise and support you as an Amazon SEO agency. For a free initial consultation contact us via phone, email or contact form at www.ebakery.de/kontakt/www.ebakery.de/kontakt/